Do i need a slogan/ moto?

Discussion in 'Business Operations' started by grass disaster, Jan 14, 2011.

  1. grass disaster

    grass disaster LawnSite Silver Member
    Posts: 2,583

    do i need a slogan for my company?

    would it help gain customers any or do people not even really care?

    i was thinking something like.... Grass Master Lawn Service...
    .....A GOOD SERVICE AT A FAIR PRICE.....

    i'm planning on making up some new cards with my new logo and was thinking if i should incorperate a slogan.
     

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  2. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    Would it gain customers, probably not directly. Would you pickup lawn mowing accounts because of it, again, not directly. It might make you business name easier to be remembered. I think it's a good idea, but I don't have one. Maybe in the future. I would not use the word "good" like you have it. Maybe the word "great".
     
  3. JDUtah

    JDUtah LawnSite Silver Member
    from UT
    Posts: 2,636

    Nor would I use fair.

    If you really like what you have, consider "A great service at a good price"
     
  4. grass disaster

    grass disaster LawnSite Silver Member
    Posts: 2,583

    ....a great service a fair price....?????
     
  5. gasracer

    gasracer LawnSite Bronze Member
    Posts: 1,049

    A lot of customers now don't care about "service","quality",they just want a CHEAP price.
     
  6. cbtexas

    cbtexas LawnSite Member
    from texas
    Posts: 17

    I would leave price out of it. It makes the customer focus on it. I would use "quality lawncare... dependable service. Leave price out of it and get them focusing on quality and that you have reliable service and will show up everytime you are supposed to. Those that want a cheap price.... well everyone needs customers so send them to your competition. Let them put up with the cheapskates. If you say fair or good price, then what exactly is fair or good. Everyone has an opinion so just leave price out and concentrate on your other strong suits like quality and service.

    I reallly do like your logo. Nice, simple and clean looking. Well done there.
     
  7. grass disaster

    grass disaster LawnSite Silver Member
    Posts: 2,583

    yes i have a friend who is a logo master. the logo is exactly what i wanted. he gave me some really fancy ones that were too much color.


    yeah i like you idea about quality and service.

    i'm in the process of getting all my cards and marketing things switched over to my new logo. i got my enclosed trailer done with this logo last year.

    A QUALITY DEPENDABLE SERVICE...... i like this more short and sweet.
     
  8. starry night

    starry night LawnSite Silver Member
    Posts: 2,673

    All slogans about fair price are trite and predictable.
     
  9. JDUtah

    JDUtah LawnSite Silver Member
    from UT
    Posts: 2,636

    The largest company in the world has a motto that starts with "Save money"

    But yes, I like "quality lawncare... dependable service"
     
  10. cbtexas

    cbtexas LawnSite Member
    from texas
    Posts: 17

    If you absolutely have to focus on price, then I would go with "we fix cheap lawncuts". :laugh::laugh:
     

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