Do what you do best, or diversify

Discussion in 'Business Operations' started by SprinklerGuy, Nov 19, 2001.

  1. peacedog

    peacedog LawnSite Member
    from Utah
    Posts: 19

    Way to go Paul! Do what you do best. It's easy for us landscapers to get involved in other services since there are so many possibilities.

    But if you are trying to increase your bottom line or at least your revenue - make sure that you have really worked your current area for your strong services before considering adding on with other services. Only do add-ons if they fit with what you are doing and you can provide them with the same man-power and equipment that you already run.

    I've added on some services and they eventually end up eating alot of time. Basically we stumble over dollars to earn pennies. Focus on what you do well and sell like crazy.
     
  2. Pauls Mowing

    Pauls Mowing LawnSite Member
    Posts: 207

    For our company, we like to stay in the area that we do best. We do commercial mowing, but the bush hog type. Our largest customer, a developer with 6 subdivisions and 250+- lots keeps us busy through three seasons. We mow unsold lots, trim, and spring and fall, do lot clean-ups after the builders. They have asked us to spray for broad leaf weeds, which we will do. Yes, that is opening another area, but they will pay for license, insurance and chemicals. We just purchased a rear mount boom flail mower, to reach out over banks and ditches. This is consistant with our commercial mowing, and servicing our current customers.

    We always keep an eye open for added business, talk to other developers. Due to uor unique situation, we watch our work load to keep our service level high. In some cases, we have to provide mowing within 24 hours after a request of the customer.

    We do not need to raise our rates any time soon, we know exactly what it costs us to operate, and run a very good profit ratio.

    At this point in time, we are very happy the way business is going. We will stick to the niche market we have, and look at each oportunity to expand as it occurs.

    Hope this helps,

    Paul
     

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