Do you agree with this statement?

Discussion in 'Lawn Mowing' started by HOOLIE, Jun 12, 2009.

  1. HOOLIE

    HOOLIE LawnSite Gold Member
    Posts: 3,981

    This pertains more to guys that do mainly mowing...

    "Almost all customers appreciate quality, however, very few are willing to pay significantly more for it"

    Agree? Or disagree? When I say 'significantly' I'm not talking about $5 a cut more. I mean, if you're doing A+ perfecto work, can you command $45 for a $30 lawn? Is it worth your while to think you're a notch above everyone else, or do you just concentrate on quantity?
     
  2. Runner

    Runner LawnSite Fanatic
    Posts: 13,496

    Gotta rely on quantity. Our workmanship, for instance, is A-1 top shelf. The properties look flawless when we leave. However,...it is NOT a skilled trade, nor is it an actual licensed profession (other than the few municipalities that require their "licensing" which is a mere fee that is paid to operate in their jurisdiction). So, on that basis, if YOU don't charge the regular "going rate" out there for your area (which is the equivalent to - if not a few dollars less than what they were in 1986), then the people will be not long to find someone out of the other 13,000 in your area that also do mowing. Now, once in awhile, you will find someone who is grateful to just have someone reliable, and know they are getting a good job, and will be willing to pay that extra bit for that, but for the most part, there are dozens of other guys in every one of our areas that can do the same thing (excluding the guys that live in the rather unpopulated areas where there may not be that many lco's).
     
  3. birdman0494

    birdman0494 LawnSite Member
    Posts: 142

    ehh i disagree with the abouve statement i know a lco that charges monthly the whole year he tells me thats the way to go if you want to pay your bills and he has roughly 65 account he prices the same as me for an example charge a customer 100 a month which would be summer pricing for me breaking that down to 25 a cut but he charges that amount during the whole year and its roughly 40 a cut after you factor winter so some customers wont nickle and dime you. It just takes a while to find them
     
  4. Sammy

    Sammy LawnSite Bronze Member
    Posts: 1,734

    birdman, down south, that may be. A lot harder to do up in Yankeeville.
     
  5. topsites

    topsites LawnSite Fanatic
    Posts: 21,654

    No, there's no way anyone's getting no $45 for no $30 yard, at least not in my book,
    fight tooth and nail and $35 stands a chance but there's no guarantees either.
    Might as well do it for $30, by the time it's all said and done...

    But it gets to that point, if price is all the customer is after...
    I'm not talking about the usual everyday shopping around, but the folks who flat out can't live without a discount,
    and I give them what they want but now they start to wanting a couple more extras and I'm not liking it but I agree
    and oh one (or three) more things plus five days, 2 visits and 4 phone calls later they're still not quite ready to say yes?

    Right about then I've stopped caring, too.
     
    Last edited: Jun 12, 2009
  6. supercuts

    supercuts LawnSite Silver Member
    Posts: 2,784

    i strive for quality, BUT, this is a business. we've found that most preffer it to look good at a good price if it means sacraficing a bit of quality. we go for the best quality while being efficient. if we ever get comments to do a better job we focus on those customers to go above and beyond and "adjust" their price the following year. they are more then willing to pay the increase when they know the quality is there
     
  7. supercuts

    supercuts LawnSite Silver Member
    Posts: 2,784

    by the way its my oppion that a high percentage, say 75%, dont even really pay attention. only the few are after the perfect quality
     
  8. kaferhaus

    kaferhaus LawnSite Bronze Member
    Posts: 1,444

    The vast majority of people (I can only speak of my area obviously) just want the crap cut and looking neat. And those are the customers you can make good money on. The "full service" approach sounds all wonderfull and doing high quality work is great and something to be admired. But it often won't pay the bills, the difference in time it takes is almost never worth the little extra money you can charge.

    Mow, blow and go is where the money is and it took my stupid ass several years to figure that out. It wasn't until I figured that out that my business started to grow in a meaningful way.
     
  9. DA Quality Lawn & YS

    DA Quality Lawn & YS LawnSite Fanatic
    Posts: 8,867

    I would agree with your statement.
    Not many are going to pay that much more than the going rate for mowing, even if you do a superb job mowing/trimming/edging.
    I just spend a little extra time on my lawns because it is ethically the right thing to do.
    Unless the lawns are really weed infested and not good looking to start - then mow and go.
     
  10. Scagguy

    Scagguy LawnSite Bronze Member
    Posts: 1,522

    Mow blow and go is what the majority of people do I believe. However, there is a very profitable niche in doing full maintenance service. It takes time to market and find those customers. You have to sell value, reliability and above all quality. We put those accounts on a balanced billed basis. Sure helps with the cash flow during the winter months.
     

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