to get a new client? I see people on here saying they are giving away "2 free mowings", and I wonder, is it really necessary? I understand it is a marketing strategy to get the customer "in the door" so to speak, and I know that with every new customer signed on there is a potential to upsell your services. But to get the new client to give you a call, must the word FREE be somewhere in the advertisment? By using this advertisement ploy, does this increase the chance of reeling in the clients that are heavy price shoppers and tight with their wallets? I'm against using the word FREE in our ads, and I would like to hear how you all stand on using this tactic to get customers. Neither way is wrong, just looking to start some conversation.