One thing I found that you have to be careful of in this business is looking like you are too successful. If driving around in a fancy new truck alot of customers will think you're too expensive for mowing their lawn. I bought a Dodge Power Wagon last year and got my guys nice company shirts, pants and hats. I noticed that I got approached alot less when cutting lawns by potential customers. When I went back to hauling my trailer with my '98 F250 and lost the uniforms I picked up alot more mowing contracts. Now I keep the Power Wagon just for play. It doesn't pay to give customers an idea about how much money you make mowing lawns.