does color matter?

Discussion in 'Business Operations' started by grass disaster, Feb 6, 2011.

  1. grass disaster

    grass disaster LawnSite Silver Member
    Posts: 2,583

    working on some marketing things like signage bus cards and post cards for this year.

    my logo works with any color really. like to stick with either black or white background.

    my truck and trailer is black. my web site is kinda based on white.

    i'm trying to decide if i should just stick with all black backgound advertising material? i dont plan on getting rid of my truck or trailer.


    my next project is business cards. i just got done updating my website www.grassmasterservice.com
     
  2. grass disaster

    grass disaster LawnSite Silver Member
    Posts: 2,583

    almost thinking of going with black business cards with green and white text
     
  3. grass disaster

    grass disaster LawnSite Silver Member
    Posts: 2,583

    any help here tonight?
     
  4. bustutah

    bustutah LawnSite Member
    Posts: 52

    I've spent the money on colored items. Truck for sure. Did not seem to make a diff with the door hangers. I would say color on the cards. It's all about the impression you want to leave. Quick and cheap or takes time and more pricey. There is a customer base for both.
     
  5. phillie

    phillie LawnSite Senior Member
    Posts: 861

    For me I use the color as branding. I have a bright red truck and white lettering, so all of my marketing material looks the same. My website goes with my truck which goes with my door hangers and postcards. If your logo is all the branding you need then dont worry about it.
     
  6. grass disaster

    grass disaster LawnSite Silver Member
    Posts: 2,583

    gave the project to my friend who designed my logo. i dont have the patience to come up with something presentable
     
  7. rnd

    rnd LawnSite Member
    Posts: 248

    visit our website at rndsigns.com for FREE ideas on putting together any promotional piece - full color images that are guaranteed to stand out from the competition.

    Download a FREE marketing handbook and planner
     
  8. bohiaa

    bohiaa LawnSite Fanatic
    Posts: 5,220

    Go ask Obummer
     
  9. RLS24

    RLS24 LawnSite Bronze Member
    Posts: 1,601

    Even though your truck and trailer is black, make your advertisements give visual clues to what they are for at first glance. If you just put your name and phone number on a piece of white paper, at first glance it could be anything from a lawn care service to a promotion for makeup. Add colors and visual cues to your advertisement that lead on to what it is so people know that its something with outdoor service before they even read the name. So put a lot of green on it, maybe in the form of a picture of grass or some plants, anything outdoors related.
     

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