A famous quote <i>"Success is a journey. Not a destination"</i> You have come across as those who are paying "high" truck payments will not be successful. That may not be what you are stating, but that is how you are coming across. Everyone has their own numbers. What works for one may not work for another. "Mystery" might have not been the right world, but succes is not easy. Your vehicle doesn't make or break you business. As you contradicted yourself as saying that many may have gone under for what they purchased, but then stated "it is the man" behind it that makes it happen. I feel the latter is true. To me just stating that you like to have new vehicles does not diminish those who don't. Either way a business can be succesful.