Door hangers VS Direct mail postcards

Discussion in 'Business Operations' started by rjh4758, Mar 31, 2010.

  1. rjh4758

    rjh4758 LawnSite Member
    Posts: 220

    I was wondering who has tried both? And what the response rate for both were?

    I know the direct mail route isn't cheap and then buying a mailing list on top of it but then neither is spending major time and gas hanging door hangers. I would think the door hanger would have a higher response rate but I want to hear it from those that have tried both.
     
  2. socallawndude

    socallawndude LawnSite Member
    Posts: 100

    How was your experience with direct mail?
     
  3. Ex CCS Racer

    Ex CCS Racer LawnSite Member
    Posts: 95

    I just ordered 5,000 door hangers for $246 shipped. I'm willing to bet 2-3 days distributing them in targeted neighborhoods and subdivisions is gonna pay off more than direct mail. I take myself for example. i am more willing to read something bright colored hanging on my door than a post card in my mailbox. The hanger is all by itself and it's larger, whereas the mailer is mixed in with other mail and sort of blends in. That's just my opinion though.

    I'll report back in 30 days.

    Here's a sample of how I did mine.

    doorhangers.com proof.jpg
     
  4. TheBetterDoorhanger

    TheBetterDoorhanger Sponsor
    Posts: 526

    HI, My name is Robin and I just wanted to comment on our innovative Band-It & Stick-It Door Hanger styles we offer. We constantly heard the struggle distributors face when the traditional die cut hole door hangers wouldn't fit or would easily fall off the knobs and end up in the yard. Our solution is our Band-It & Stick-It style Door Hangers. You can feel confident it will reach every door and with the Stick-It feature now your customer can put it on their fridge like a magnet and keep your information at hand and in view.

    2500 Hangers - FULL COLOR / gloss / 4.25 x 11 / Band-It Style
    $169 INCLUDES FREE CUSTOM DESIGN - FREE SHIPPING & FREE RUSH PROCESSING!
    ($199 with both Band-It and Stick-It on each hanger)

    or 5,000 for $295
    ($349 with both Band-It and Stick-It on each hanger)

    We offer full color 9x6 Postcards with Stick-It mailed & INCLUDES POSTAGE for as low as $0.26 too.

    I attached a sample of some of the free custom art we have put together so you can see this is a quality piece.

    Call now or visit our website & tell them ROBIN POSTED TO YOUR LAWNSITE DISCUSSION - also we are mentioned several times in the forums on here so search for Adeas Printing as well to see what people are saying about us on Lawnsite.com. 866-778-4254 or www.adeasprinting.com/door-hangers

    LawncareSample3.jpg
     

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