Door hangers

Discussion in 'Starting a Lawn Care Business' started by greenchoppers, Feb 4, 2009.

  1. greenchoppers

    greenchoppers LawnSite Member
    Posts: 162

    Anybody willing to share where they purchase their door hangers from? Also, what kind of success rate do you have with door hangers?

    Thanks in advance.
     
  2. Tommy Boy

    Tommy Boy LawnSite Member
    Posts: 220

    I use door hangers with the crews to put out anytime they stop the truck or if they see an oppertunity to market to soemone. They put them out (On the door) for rain work once equipment is serviced. I get about 4 to 6 calls per 100 give or take. See my post below on club flyers and design service if you need some help. Good luck



    I have an advertising budget of $5800.00 per year, I know that sounds like a lot, but here is how it breaks down:

    Door Hangers – 10,000 per year $800.00
    Bandit Signs – 100 Per Year $150.00
    Post Card Mailings – 6 Per Year (MAR / APR / MAY) Lawn Service and Mowing (SEP / OCT / NOV) Fall Clean up, Holiday Lighting, and Landscape Lighting. (3000 per mailing $4,860 per year)

    I get about a .6 return on customers who sign up or approximately 80 new accounts per year from the post cards. If the average is $100.00 (low end) per month per new customer, then we gross $8000.00 per month or about $96,000.00 in new sales agreements.

    I use bandit signs at intersections where I have a captive audience. The signs are off the road, but visible, Important to make it harder for the local folks to have to work to pick up your “illegal” sign. Ever see the real estate signs on the side of the road, they last a weekend or little longer, then the city or county “Sign Marshal” goes and collects them. If they have to go far off the road or they are higher than they can reach, the sign stays put. I have had some signs in the same intersections for 3 years
    The signs need to be short and quick I use a three line sign green on white Got Weeds? My Logo, and phone number 877-4GR8-LAWN, I get 100 made up at $150.00 Lawn Mowing? My LOGO 877-4GR8-LAWN

    The door hangers and signs are for company branding and we get another 20 to 25 customers out of this. So for a $5800 investment each year, we have in the past three years grown by over 100K per year, and we keep about 95% of our customers, so after the first year, they are even better sources of revenue, and we have a better opportunity to upsell or add additional services.

    Talk to Bob at Plan-itgraphics for design help http://www.plan-itgraphics.com/ tell him Tom for Evergreen sent you and Club Flyers for Reasonable Printing http://www.clubflyers.com/ Club Flyers will give you free biz cards and post cards as long as you are willing to let them advertise on the back.

    I know it's tacky, but free (you pay for shipping) is great for new LCO's. I still get the free postcards and use them as throw downs in resturants, car dealer/repair/car wash waiting rooms. A great front will make them forget the back side and if you add 5 new customers what the hey! Ther are free (about $20 for shipping)

    Good Luck my friend, experiment, but don’t get too wrapped up with a lot of different marketing items or ideas.
     
  3. Midstate Lawncare

    Midstate Lawncare LawnSite Senior Member
    Posts: 267

    if you don't mind black and white printing, go to staples for door hangers. it comes out to 2,000 for $140
     
  4. DLAWNS

    DLAWNS LawnSite Fanatic
    Posts: 5,778

    I had mine done locally but I've heard good things from people on here about doorhangers.com.
     
  5. greenchoppers

    greenchoppers LawnSite Member
    Posts: 162

    Thanks for your replies.
     
  6. ClearCutLawn

    ClearCutLawn LawnSite Member
    Posts: 60

    I just received my door hangers today. 3000 for 179 dollars and 2 colors. They designed it and took my input. The site is 3000doorhangers.com. Great experience.
     
  7. Jeff Tracey Enterprises

    Jeff Tracey Enterprises LawnSite Member
    Posts: 104

    clear cut, how did they look?? I just ordered mine the other day and the proof looks great, the guy ( Ben ) was great, he called me a few times and emailed back and forth to get everything the way I wanted it but just wondering how they turned out. Thanks Jeff
     
  8. Tommy Boy

    Tommy Boy LawnSite Member
    Posts: 220

    Door Hangers – Some Ideas (I don’t work for the vendor)

    I think the 3000doorhanger two color cards are a deal @ .059 per card, but I like full color both sides, max impact

    http://www.3000doorhangers.com
    3000 Door Hangers 11 x 4.25 Double Side Full Color = $599.00
    We use 67lb uncoated card stock - (similar thickness to an index card). For our full color door hangers, we use 12pt cover stock, UV coated on 1 side.
    Design Fee Free
    Shipping Free
    Cost per Card .1996 per card

    http://www.clubflyers.com
    5000 Door Hangers 11 x 4.25 Double Side Full Color = $450.75
    Printed on 14 POINT C2S Cardstock, 4/4 (Full Color Both Sides), and UV Coated.
    Design – Bob @ http://www.plan-itgraphics.com $150.00
    Shipping = $40 give or take
    Cost per Card = .128 per card

    Tell Bob, I said hello!
     
  9. ClearCutLawn

    ClearCutLawn LawnSite Member
    Posts: 60

    Well I know for the price I could not do anything close on my computer. But as far as the design and the price and what your getting. It is great. I will start passing them out sunday. I wish I could hire some little kids to put all these dang things on the door. haha
     
  10. mjealey

    mjealey LawnSite Senior Member
    Posts: 475

    ClearCutLawn, try a youth group or an organization like boy scouts etc... I have a youth group from a church that are doing mine. I do give them a pretty decent donation for their work. They are passing 5,000 6" x 9" postcards for me. Most of these groups need some money and will be more than happy to do it. I just give them a map and areas that I want them to hand them out. No way I can pass 5,000 out by myself!!!
     

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