door hangers

Discussion in 'Business Operations' started by slowleak, Feb 25, 2003.

  1. slowleak

    slowleak LawnSite Member
    from 63055
    Posts: 96

    in a few weeks i will be moving toward a marketing sector that has been touched very little by previous LCO's. in your humble estimation how effective are door hangers>vs< 1/4 page adds in the local journals. thanks for any input.kevin
     
  2. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

  3. coonman

    coonman LawnSite Senior Member
    Posts: 682

    Kevin, if you are targeting that one sector doorhangers should be much better than the ad. Say you have 800 houses in that area, and only half subscribe to that local paper. Then you will be lucky if half of those actually see your ad. If you pass out the doorhangers all 800 households will see them. Yes it is more leg work, but it should get you better results.
     
  4. slowleak

    slowleak LawnSite Member
    from 63055
    Posts: 96

    thanks coonman,advice well taken.i just found out about this local paper that gets into 15,000 homes/mailboxes bi-weekly.they have a space that measures 4 inces by 3 inches and for 6 issues( 3 mos) it's 129.50. that's not to bad.so i did a spring clean-up mulch add. buy 4 yards installed get the 5th at 1/2 price.? hows that sound.? thanks kevin.
     
  5. coonman

    coonman LawnSite Senior Member
    Posts: 682

    Sounds like a good price. Are you targeting one area of town? The last thing I want is for people 20-25 miles away calling for estimates. With that ad and some doorhangers your phone should start ringing alot.
     
  6. slowleak

    slowleak LawnSite Member
    from 63055
    Posts: 96

    you know the first year is really weird, i already have a few interested parties,so i'm thinking one day "hmmm should i dump a bunch in add's? or should i kind of feed off the referras.? kind of worried about to much then one day "am i going to get enough.".; ) is that normal.? i can't wait to start this season.....:dizzy:
     
  7. coonman

    coonman LawnSite Senior Member
    Posts: 682

    I would not worry about getting too much work, that is always a nice problem to have. You can always hire someone to help, or weed out the less profitable accounts. You will be surprised on how many referrals you get, and you will get some neighbors walking up when you are working asking you to bid there lawn. I would do your ad, some doorhangers and pass out business cards to everone you know. I am sure you will be adding new accounts every week.

    Good luck

    Steve
     

Share This Page