Door hanging timing/strategy

Discussion in 'Business Operations' started by JonLawn, Dec 15, 2013.

  1. grassmonkey0311

    grassmonkey0311 LawnSite Silver Member
    from MD/NC
    Posts: 2,243

    AW, I think you missed the point of all the responses.
     
  2. jc1

    jc1 LawnSite Bronze Member
    Posts: 1,589

    AW how does one with a few accounts make 60 an hour with no work? Delivering. Flyers pays nothing when doing it but allows marketing at an affordable cost. Once an owner has built up a customer base and work load that provides enough work and income your thoughts become more valid.
     
  3. Jpocket

    Jpocket LawnSite Silver Member
    Posts: 2,278

    He is talking about doing this at a time when none of us up North are doing anything Landscape related except maybe bids or estimates for the upcoming season. I just came in from salting a HOA and I have nothing planned for the rest of the day. Most winter days are like this. So I can't see where he would be loosing money when there is no other work to be done.

    I would totally agree with you if we were talking about going door to door during the growing season. Most of us hardley have time for estimates then
     
  4. getdown

    getdown LawnSite Senior Member
    from Florida
    Posts: 297

    Yes the phone calls are definitely a daily burden
    Posted via Mobile Device
     
  5. getdown

    getdown LawnSite Senior Member
    from Florida
    Posts: 297

    AW is making a theological point that makes sense from a management point of view...but is irrelevant if you don't have the business to be charging $60 with the hours. If you don't have the business to be billing time that you are using to hand out door hangers, the opportunity cost is not $60/hour. The opportunity cost becomes the cartoons you are missing by sitting at home (which is offset easily by the cost of postage).

    The point AW is making is a real one but the argument is a moot point given the responses to his post that state that people aren't working since there is snow on the ground. AW I understand what you are saying, you're making a lot of text book managerial points but ignoring the context. Can we get this otherwise helpful discussion back on point?
    Posted via Mobile Device
     
  6. gulfjoe

    gulfjoe LawnSite Bronze Member
    Posts: 1,626

    Can we get this otherwise helpful discussion back on point?Posted via Mobile Device[/QUOTE]


    How much in advance before the mowing season starts do you normally pass out or mail your flyers?
     
  7. getdown

    getdown LawnSite Senior Member
    from Florida
    Posts: 297

    The points are correct in theory but not in context. You clearly have management training, but you are missing the point that the ground is covered in snow. Sometimes you have to lay the management text book down and pound the pavement...especially if you're otherwise hibernating.

    I would love to make $125k a year for occasionally counting beans, yes...it's a real incentive to owning and building your own business. But how can you, as someone who is still at a point where they have no employees, not see that (for someone trying to drum up more business to fill their schedule) handing out postcards personally is less expensive than paying someone else to do it...?
    Posted via Mobile Device
     
  8. getdown

    getdown LawnSite Senior Member
    from Florida
    Posts: 297

    Haha good. Thank you. I felt this conversation was beginning to be recent college grads that lack pragmatism but are abound with "education" trying to fight over who can recite more from their textbooks! Rest assured that we all value our time but are still willing to work hard and do what it takes to succeed.

    Is January too early to start marketing? Will some people have the foresight to hold on to your cards until spring? At the very least, you are creating brand presence within homes in your target neighborhood...even if they just glance and toss it in the trash. A follow up in the early spring is what I do. But don't discount the quality of what you put out. Some people are pragmatic and will not discount someone who uses printer paper as not being worthy of their lawn...they might envy their utilitarianism or just not judge at all...but others will definitely deselect you from the free market based on your perceived image...these are the same folks that want only shiny lawn mowers on their properties.
    Posted via Mobile Device
     
    Last edited: Dec 17, 2013
  9. gulfjoe

    gulfjoe LawnSite Bronze Member
    Posts: 1,626

    I am a solo part timer mowing operation. I have a small marketing budget, but I do use quality products though. This year I was going to do 2500 door hangers from Adeaes, but I think I am only going to do 1 round of hangers. Probably will hit the streets around Feb 15-March 1.
     
  10. A. W. Landscapers  Inc.

    A. W. Landscapers Inc. LawnSite Bronze Member
    Posts: 1,287

    Having lived most of my life in NY and NJ I total understand that many lawn companies in the north might not have a business model which includes winter related services. This is a lost opportunity. As a solo operator the time you spend working for your business or doing nothing, whether it is handing out flyers at 10:00am on a bright sunny summer day or writing a proposal in your office at 2:00am or sitting on your couch during work hours typing on an internet forum or handing out flyers during the winter when there is snow on the ground represents a direct cost to your company and a lost opportunity to earn income for your business because while you have chosen to do this task you have also chosen not to use this portion of your time to earn income.

    That is a choice we make and an investment that we make in our businesses to get more business but the cost of doing it is more than just time because had you had a paying job to go to instead you would have earned income but you lost that opportunity.

    And that is how you should always think of your time…If I had a job to do that will earn my company income, would I turn down this opportunity to earn income to go do another business related task that doesn't earn income? If I choose to do this task how much money will I have lost the opportunity to earn?
     

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