Door to Door uniform

Discussion in 'Business Operations' started by CNYScapes, Jan 1, 2014.

  1. CNYScapes

    CNYScapes LawnSite Senior Member
    Posts: 916

    So I am planning to have some guys do door to door just to ask if customers if they are interested in receiving a lawn quote. Then I will contact them.

    It will still probably be in the 40s or low 50s here in late march when I start this so the guys will most likely need a jacket to wear. I really dont want to give them a $50 jacket on their first day with us not knowing if they are even going to last more than a day?

    Would it be ok if I just tell them to wear something nice? I have no idea?

    Also as far as pay I was going to offer minimum wage $8/hr plus maybe $2 for each lead they get? What do you think about this?
     
  2. A. W. Landscapers  Inc.

    A. W. Landscapers Inc. LawnSite Bronze Member
    Posts: 1,287

    Have you obtained the proper licensing for door to door solicitation in the areas you will be soliciting?
     
  3. CNYScapes

    CNYScapes LawnSite Senior Member
    Posts: 916

    dont need that round here
     
  4. A. W. Landscapers  Inc.

    A. W. Landscapers Inc. LawnSite Bronze Member
    Posts: 1,287

    Why are you sending out an inexperienced untrained new employee that you don't expect to last one day to make first contact with a potential client on the employee's first day and last day with your company? That is a recipe for disaster.

    You are going to do more harm than good for your image. The employee you send out to make your company's first impression should be well trained and a shining example of what your company has to offer…knowledgable and experience professionals who are prepared to handle any job. By sending out the $8 an hour new guy, you are telling everyone this employee meets that they are not important enough to meet with anyone besides the new guy who knows nothing.

    How do you envision the conversation going?

    I envision something like this…

    New Guy: Hi sir. I'm from XYZ Lawns. Would you be interested in a lawn service quote?

    Homeowner: Sure. How much would you charge?

    New Guy: I have no idea. Today is my first day and they just sent me out to knock on doors and if you are interested I'm just suppose to write your name and contact info down on this pad and give it to the boss at the end of the day…that is if I don't freeze out here…Would you believe that the boss is so cheap that he wouldn't even give me a company jacket to wear? He didn't teach me how to price lawns so What is your first name?

    Homeowner: Never mind, I'm not interested.
     
  5. CNYScapes

    CNYScapes LawnSite Senior Member
    Posts: 916

    thanks for your opinion but looks like you are more interested in giving smart azz answers than actually answering the question and making sure Im licensed. Dont bother responding if your not going to try and answer the question.
     
  6. A. W. Landscapers  Inc.

    A. W. Landscapers Inc. LawnSite Bronze Member
    Posts: 1,287

    That's not a question. That's a statement with incorrect punctuation.

    If I had someone representing my company, I'd want them to look like part of my company. I'd want them to wear my company's uniform so to answer your question…No, it would not be OK with me if they were out of uniform. But to really answer your question…if that is what you want to tell your employee to wear then it must be ok because as the boss it is your job to tell your employees what type of dress is appropriate.

    Again, this is a statement with incorrect punctuation.

    Again, this is a statement with incorrect punctuation.

    I wouldn't do it (see my other posts).
     
  7. easy-lift guy

    easy-lift guy LawnSite Gold Member
    Posts: 3,376

    Just for the sake of discussion. What training would you provide your employees to make first contact with new prospects?. Will your employees making first contact also be the same ones performing maintenance services in the Spring,Summer?. What do you predict your ROI will or could be for this marketing campaign?
    easy-lift guy
     
  8. CNYScapes

    CNYScapes LawnSite Senior Member
    Posts: 916

    Easylift- I am just looking to add this to my marketing campaign, I am already doing quite a bit of other things.

    I had planned on hiring new guys to do this. I have no intention of hiring sales people to do this as I am thinking it would cost quite a bit more money. I was going to just train them what services we offer, no technical training. There only job is to get leads, then I or my assistant will take it from there. I did not invent this, I have seen this done before but I have not tried it yet.

    As far as ROI, as long as I can get a new customer for every $75 I spend,I think I'm doing well. At $8/hr that would be 1 sale per day per guy.
     
  9. whiffyspark

    whiffyspark LawnSite Fanatic
    Posts: 6,099


    Actually this IS the right way. You knock on the door and schedule an appointment to have someone come give you an estimate.

    That is also how you can get around the no soliciting sign b/s. Which doesn't stop us anyway. Any business needs to advertise and you're right are protected under free speech for corporations
    Posted via Mobile Device
     
  10. whiffyspark

    whiffyspark LawnSite Fanatic
    Posts: 6,099

    I use sales people. Espically in the off season. Pay minimum plus commission
    Posted via Mobile Device
     

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