Doorhangers with prices.....

Discussion in 'Business Operations' started by palawnman, Mar 1, 2006.

  1. palawnman

    palawnman LawnSite Member
    from PA
    Posts: 159

    There are some new developments in my area, that basically all the lawns are the same price, nothing too hard about any of them. I was thinking about doing doorhangers with my prices already on them, what it would cost them per cut if they sign up for the entire season. Also it would include my other services. I was wondering if others have done this before and if they have seen a better response rate than regular doorhangers. This is something that I am really pushing this year, since I think that it will save alot of time on estimates and wasted calls. If they already have the price and they call, you pretty much know that they will just sign up. Let me know what you guys think....

    Ron
     
  2. palawnman

    palawnman LawnSite Member
    from PA
    Posts: 159

    I am guessing no one has ever done this before. When I talk about putting prices on there, I am not talking about $20 for any size lawn (also known as lowballing). I am talking about putting a real price for the lawn....most of the new developments around here have the same amount of land, so when I go in there I can already tell that for the most part they are going to be $35 lawns or whatever they maybe. Granted, one lawn may take 20 mins one may take 25 mins. But I think overall it would even out. I am just thinking of trying this b/c alot of people dont want to call around getting estimates, if they see mine right away, even if it was a little more than they wanted to pay, it would worth it just to sign up and not have to waste their time calling around.

    Ron
     
  3. Billz

    Billz LawnSite Member
    Posts: 181

    That could work. It would definitely cut down on the price shoppers, they would know the price already, and only call if they were willing to pay.
     
  4. olderthandirt

    olderthandirt LawnSite Platinum Member
    from here
    Posts: 4,900

    If you put prices on you will lose client with out ever having a chance to talk to them. Someone else will come behind you and put theres out with a lower price. Don't let your competition know your prices and whats included for that price
     
  5. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

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    Hi palawnman,

    This is a very good question and many people have strong feelings each way. The downside to putting the price on the door hanger is that it doesn't give you a chance to make the sale in person.

    But you never know for sure which way will work until you try it and test it. Do some one way and do some another and find out for yourself which work better for you in your area.

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  6. palawnman

    palawnman LawnSite Member
    from PA
    Posts: 159

    Thats a good point, I guess that I was just looking at it from one perspective. I will still try just to see the reaction to it. I think that the key will be able to price it pretty accurately and I guess from there if I get lowballed, there is not going to be anything that I can do about it. I am just trying it to see if I get a better response, also I am thinking if people are looking and they are not looking for the cheapest price, a good price might win them over easier....anyone shopping for the cheapest prices, I dont want them anyway. Also, just a side not, I am mainly going to be doing this on smaller lawns, like my min. price lawns $30-$35....anything bigger I am just going with a doorhanger w/o a price. Thanks for the feedback.

    Ron
     
  7. brbsta

    brbsta LawnSite Member
    Posts: 73

    I did I area last year which I did put a price quote on every door hanger. Went around with a marker just looking at the lots. I got more lawns in that area then I did with not puting them out. Thats just my experience. I was doing special pricing and it was later in the year so they knew it was competive and everything. It really depends on what your price is and what type of area your doing it in I think.
     
  8. TLS

    TLS LawnSite Fanatic
    Posts: 7,937

    I would do it WITH the price.

    Just have them printed on the back with:

    Your Price:
    At: XXX Street

    As low as: $________ per cut!

    And fill them out with a Sharpie as you walk up the driveway.

    Add extra for fences, pools, swingsets, trees, dogs, corner lots, tricky landscaping, etc.

    Make sure you make note of the address, as neighbors talk and you don't want them pulling a switcheroo on your door hangers.
     
  9. mastercare

    mastercare LawnSite Senior Member
    Posts: 289

    Just a couple of opinions:

    I have always gotten higher response rates when prices are posted.

    Lowballers will always exist....if they're price shoppers, or you're in a competitive market, a lowballer will knock on their door anyways and you can't do anything about it.

    Some have responded that you turn away customers who may have called becuase of your price being too high. I feel the opposite. I think most people have the idea that lawn service is too expensive, so they don't call unless you can put a fair price in front of them. I'm not talking about lowballing EVER, but people respond to advertisements that give them a reason to call. If I got 10 flyers in my mailbox and only one of them had a price, that's the one I'm gonna call

    When I list the price it simply says: Your estimated price $xx. Now when they call you tell them that the price you quoted is based on the average property in their neighborhood (even if you priced it individually), and most likely that is an accurate price. However you haven't actually seen their back yard yet, and you need to come out to double check so you can verify the quote they recieved. This is where you get to meet them and make your sale in person...it also leaves a little room if you get there and decide you need to raise their price.

    Hope this helps!
     
  10. palawnman

    palawnman LawnSite Member
    from PA
    Posts: 159

    Thanks alot, I am basically thinking along the same lines as you. And I will be the one putting the prices on there to begin, basically any areas that I plan on putting doorhangers with prices I plan on "scouting" at least a few times to make sure that the figure I put on the doorhangers is what I want. Like you said, if I ever saw an ad/flyer on my door w/a price at least I can judge from that if I want to get their service. I think that it is soo hard to get people to even just pick up the phone to call, I feel that this may increase my chances. Maybe from 1-2% response ratio, to maybe 3-5%. Plus when I do get the response, I would say that it is 99% chance that I already got it, if I want it. Thanks for the feedback...I will try to keep really good stats on my advertising and let everyone know how well or bad it did.

    Ron
     

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