Discussion in 'Business Operations' started by Guido, Oct 29, 2001.

  1. Guido

    Guido LawnSite Silver Member
    Posts: 2,085

    Whats the scoop on this book? Worth reading?
  2. Asolutely!!! Go buy it now!!!
  3. Guido

    Guido LawnSite Silver Member
    Posts: 2,085

    While I'm ordering I may as well use a coupon I have for Amazon.com....... Which of the Guerilla series are you always raving about?
  4. Stonehenge

    Stonehenge LawnSite Bronze Member
    from Midwest
    Posts: 1,277

    The only one I've read is called Guerilla Marketing by Jay Conrad Levinson. It may have been updated since the version I have was written.

    Really gets the creative marketing juices flowing.
  5. He's got lots of books.....all of them good......
  6. Guido

    Guido LawnSite Silver Member
    Posts: 2,085

    been updated... called "revisited" or something like that. Has anyone read the one for home based busiess?
  7. Yes, the big problem with the books is that they are somewhat redundant. If you have one book, you have them all to a certain extent. There are more ideas in the other books, but, gets a little redundant. Start with one....then you decide. Also, "the way of the guerilla" is not bad. Talks a little about lifestyle and not working so much. That is a hot topic.
  8. Evan528

    Evan528 LawnSite Silver Member
    Posts: 2,144

    I was wandering about this book also....2 or 3 people have told me to read this book!
  9. grassyfras

    grassyfras LawnSite Bronze Member
    Posts: 1,473

    what is exaclty aobut? does it deal with lawncare or just marketing? This is what im truly intrested in.

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