EDDM Advertising and Post Card Printing

Discussion in 'Business Operations' started by DLONGLANDSCAPING, Jan 23, 2013.

  1. DUSTYCEDAR

    DUSTYCEDAR LawnSite Fanatic
    from PA
    Posts: 5,137

    wow lots of info thanks guys
    i want to wrap a few box trucks and
    leave them on main roads and in traffic at rush hour.
     
  2. xclusive

    xclusive LawnSite Bronze Member
    Posts: 1,052

    I like what bob did, but I think the full package price point is too high and will scare people off. There is just too many services in there and I think people might think it is over kill. A less comprehensive package with a lower price point would be more appealing to a potential customer with the option to add more services. Just my opinion.
     
  3. DLONGLANDSCAPING

    DLONGLANDSCAPING LawnSite Bronze Member
    Posts: 1,418

    i kind of agree with this, but depending on demographics, this could be very affordable to some people. Some of my contracts for full maintenance are on upwards of 500-600 per month all 12 months for everything for their property.

    215 is, i think, a good starting point, but i would involve less blanketed services for next time.
     
  4. DLONGLANDSCAPING

    DLONGLANDSCAPING LawnSite Bronze Member
    Posts: 1,418

    i sent my test batch out and didnt get too many calls, but there is still snow on the ground. Im not too worried becasue i just organized my 10k postcard batch tonight, that should yield some calls.

    I am kinda switching what i am going to do advertising wise around(how they are going to get to homes)

    I am starting to be cheap with my money(which is how i always should be) but i am sick of spending hundreds on EDDM. So far to date i have spent 1200 dollars at the post office in the last 3 weeks. Now with my 10,000 fliers going out, its going to be an additional 1600 dollars ish.

    I was going to EDDM another 10k but i think i am going to pass them out by hand with the neighborhood kids and my gf's brothers hockey team.

    Save some money, and give the kids some slurpee money. :)

    Advertising is damn expensive, especailly when im ordering new signs for my trailers, painting everything up, doing equipment maintenance, and ordering new uniforms for everyone.

    I cant wait to make some money!
     
  5. DLONGLANDSCAPING

    DLONGLANDSCAPING LawnSite Bronze Member
    Posts: 1,418

    Jcontracting, did you do the belgard fireplace kit? that looks very familiar to someone else's work on here , i cant put a name to it, but i think ive seen that on here. Looks nice though
     
  6. xclusive

    xclusive LawnSite Bronze Member
    Posts: 1,052

    No that picture is from one of the manufactures websites or brochures.
     
  7. DLONGLANDSCAPING

    DLONGLANDSCAPING LawnSite Bronze Member
    Posts: 1,418

    thats where i saw it!

    At my supplier they have these thing pre-built, on 6 pallets. All you have to do it make a 3 foot deep footer and pad to put these on and they are bolt/mortar together.

    something like 6k for the whole kit.
     
  8. JContracting

    JContracting LawnSite Bronze Member
    Posts: 1,878

    Yeah that's out of the Belgard catalog, my teacher that owns a good sized high end install company knew it right away when I showed him the proofs of my cards. I wish I built that! My goal for this year is to do at least 1 waterfall and one outdoor fireplace.
     
  9. phillie

    phillie LawnSite Senior Member
    Posts: 861

    Did they let you use the pics?
     
  10. JContracting

    JContracting LawnSite Bronze Member
    Posts: 1,878

    Bob @ Plan-It had on another postcard and I saw it and I wanted it.
    Posted via Mobile Device
     

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