EDDM Advertising and Post Card Printing

Discussion in 'Business Operations' started by DLONGLANDSCAPING, Jan 23, 2013.

  1. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Posts: 10,742

    Sure. Here is the ones i ordered from bob. It has my new logo too.

    [​IMG]
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  2. THEGOLDPRO

    THEGOLDPRO LawnSite Fanatic
    Posts: 5,223

    Mine are 6x11 in size.
     
  3. Mike Blevins

    Mike Blevins LawnSite Bronze Member
    Posts: 1,360

    I did a EDDM with 6000 pieces. 6x9 postcards with the "high gloss" print around three weeks ago. So far 6 calls. Very disappointed in the results so far. Hand picked the neighborhoods and everything. Maybe it will pick up.
     
  4. dnc19694339

    dnc19694339 LawnSite Member
    Posts: 208

    Krayzee, them some nice looking cards. I might have to have Bob do some for me!
     
  5. JContracting

    JContracting LawnSite Bronze Member
    Posts: 1,878

    What's your location Mike Blevins?
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  6. dnc19694339

    dnc19694339 LawnSite Member
    Posts: 208


    Could be a lot of things


    Hows was the weather when you sent them out?
    What is the headline?
    What is the offer?
    Does the offer show a real benefit for the customer?
    Hand picked? Does that mean they all can afford your service?

    Just trying to help
     
  7. xclusive

    xclusive LawnSite Bronze Member
    Posts: 1,052

    I did eddm last year with less mailers and received more calls than this year with more mailers. Timing is everything. Here in NJ our weather was all screwed up and now that its getting nice many people are already signed with their previous provider so the calls aren't like they were last year.
     
  8. DLONGLANDSCAPING

    DLONGLANDSCAPING LawnSite Bronze Member
    Posts: 1,418

    I sent my cards out when it was 30 degrees and snowing. I got 35 called and emails the first two weeks,and as the weather gets warmer i am getting more and more calls. I am still delaying my mulch cards to go out, because its not "nice" out, YET! Its been 40s and 50s during the day and low 30's and high 20's at night. I have gotten about 10 new lawn clients, and about 15-20 landscape installed lined up, and then about 4 full landscape tearouts, brick pavers, irrigation and landscaping as well.

    I was actually hoping to get more lawn accounts from this advertisement, but one landscape job pretty much pays as much as 4 lawn customers over the year. Just gotta save save save! so i can continue my advertising throughout the year.
     
  9. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Posts: 10,742

    I was actually hoping to get more lawn accounts from this advertisement, but one landscape job pretty much pays as much as 4 lawn customers over the year. Just gotta save save save! so i can continue my advertising throughout the year.[/QUOTE]

    Same here. If i land 3 of the 5 jobs i pricig this morning, i see a used Mini skid purchase real soon in my future.
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  10. xclusive

    xclusive LawnSite Bronze Member
    Posts: 1,052

    What promos you running in your postcards?
     

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