EDDM Advertising and Post Card Printing

Discussion in 'Business Operations' started by DLONGLANDSCAPING, Jan 23, 2013.

  1. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Posts: 10,742

    I have 1600 cards going out 2morrow. So should be in mailboxes by tuesday. Forecast is 70s with sunshine. Guess we will see how this batch goes.
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  2. DLONGLANDSCAPING

    DLONGLANDSCAPING LawnSite Bronze Member
    Posts: 1,418

    i know what i have to do. im just complaining becuase i have crap load of work to do in the next week and wanted to get all this done in 15 minutes, not 10 hours!

    My tester batch goes out tomorrow to my neighborhood and a couple surrounding neighborhoods. 1500 post cards.

    Can someone give me a straight answer on this: (and show me where they found the answer)

    Lets say i have a route of 483 houses(my neighborhood). I got my post cards bundled by 50 from Bob at Plan-it Graphics. So they are already bundled. I am going to be using 10 bundles and one of the bundles i am going to be removing 17 post cards to make that bundle '33'.


    How many pieces of paper am i going to have to put on this entire route.

    Option #1: one piece of paper that prints out with the other two sheets for the full mailing, to put ontop of the whole route pile(all 483 post cards)

    -or

    Option #2: 10 pieces of paper that print out with the other two sheets needed for the full mailing. With each of these ten sheets, one will go on each bundle of 50, 9 of those, and 1 bundle of 33 postcards. They will state how many are in each bundle "50", the date they are going to be dropped off, the route number(already printed in ink on the sheet when printed out from online usps order, and then which number bundle it is out of the full route.

    Example:

    3/4/13-50-1 of 10
    3/4/13-50- 2 of 10
    3/4/13-50-3 of 10
    3/4/13-50-4 of 10
    3/4/13-50-5 of 10
    3/4/13-50-6 of 10
    3/4/13-50-7 of 10
    3/4/13-50-8 of 10
    3/4/13-50-9 of 10
    3/4/13-33-10 of 10


    Post office lady said they arent excepting the 1st option. Only the second option is a legal way of doing EDDM retail mailing
     
  3. BenThere Lawncare

    BenThere Lawncare LawnSite Member
    Posts: 34

    How many calls did your first batch get you last month?
     
  4. xclusive

    xclusive LawnSite Bronze Member
    Posts: 1,052

    2nd option is the way the post office wants it, but other branches may accept something different. Even though its a year old program many of the postal workers arent fully familar with it hence the reason every post office says something different.
     
  5. newz7151

    newz7151 LawnSite Silver Member
    from Tejas
    Posts: 2,419

  6. JContracting

    JContracting LawnSite Bronze Member
    Posts: 1,878

    Now that I've read about this I'm dreading this process when my postcards arrive from Bob @ Plan-It and I bring my postcards to the Post Office in a couple weeks. When I called my local post office (Champlin, MN), at the time I thought I needed to have a permit for it, so I ask the people working there about EDDM and having a permit and that person had no idea, they gave me the phone number for the retail office at a location about 10 miles east and in a city I won't even be marketing in and that person had no idea, she said "I'm just a clerk at the retail office, I don't know much about it". At that point I said "Alright thanks" and hung up.

    Looks like I'm in for some fun in 2 or 3 weeks once the weather warms up. But hey, it's gotta be better than walking tens of miles doing door to door with them! Even if the cost shot up which I'm also not too happy about.
     
  7. DLONGLANDSCAPING

    DLONGLANDSCAPING LawnSite Bronze Member
    Posts: 1,418

    Long restless nights worrying bout advertising.lol jk... Just thinking to myself, can you really grow substantially without advertising and just "word of mouth" referrals? I read so much in here where guys get customers left and right from "good work"..... I'm telling you right now I do some of the best work around, have a clean company image and advertise like crazy and get maybe 5 good customers a year from word of mouth..... My area is so saturated with companies that most neighbors have different companies and just stick with their companies. Wen they screw up, on to the next landscape company.... No true loyalty with people mowing for 15 per cut
     
  8. HHlandscaping

    HHlandscaping LawnSite Member
    Posts: 173

    I Went to the post office on Friday with my first batch of only 532. I had 5 bundles of 100 and 1 bundle of 32 with

    cover sheets on each and handed them my cover letter, I paid and that was it.

    I don't understand what you are having such a big problem with ??
     
  9. DLONGLANDSCAPING

    DLONGLANDSCAPING LawnSite Bronze Member
    Posts: 1,418

    i dont have any problems with anything, i am just bitcc hing about how long 15k fliers is going to take. 532 is not many fliers, but do that 30 times and it takes some time. Also, when i bundled them by 50, its gonna take double the time. Wish i bundled them by 100!!!!! Stupid me!!!


    I mailed my first batch today. 1542 of them. Took me about 25 minutes to get everyhting ready.
     
  10. HHlandscaping

    HHlandscaping LawnSite Member
    Posts: 173

    Yea Its not that Bad I just made a stack of 100 then matched the stacks up

    (might be one or too off ) but its good enough for me . I just bundled another

    1000 today.

    The way you made it seem in your post is that Eddm isnt that good because of

    the bundling.

    Let us know how your first batch goes its kind of cold here so Im not sure how mine will do
     

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