So I experimented with direct mail this year, the USPS EDDM program. Sent to areas we already have clients, very targeted. Large 9.5x11 post cards. Hit during prime season on sunny days. 2 hits to each address. Here are the results: 32 total clients/leads from source: direct mail 18 of these leads were converted to clients so thats 56% win rate on these estimates from direct mail .02% response rate (32 leads out of 15000 sent) $5000 was spent on mail for 15000 pieces which means: $156 per lead and $278 per client .02% not the best response rate. Thinking about instead sending based on demographics not through EDDM. More $ per piece but more targeted. We only pay about $25 per lead through google adwords but those campaigns are already maxed out. The way I figured they are much more expensive leads, but leads we wouldn't have had otherwise.. Thoughts and your response rates with direct mail?