Effective Advertising

Discussion in 'Starting a Lawn Care Business' started by Mad_Russian776, May 5, 2006.

  1. Mad_Russian776

    Mad_Russian776 LawnSite Member
    Posts: 41

    From past experience, which method is more effective, placing fliers in newspaper boxes (next to mail box) or going door to door to houses with yards in need of work.

    The pros and cons of placing in newspaper mailbox is that it is efficient in terms of being able to place more fliers in a shorter amount of time, but the down side is that it is impersonal and the customer may not acknowledge your message.

    The upside of going door to door is that you are able to actually talk to the potential customer and sell yourself, but this is more time consuming therefore less fliers are going out.

    What has shown better results for everyone?

    Posts: 36

    We Pass Out Flyers And Put Them In The Door. On The Knob, Behind The Mailbox, Open The Screen Door And Put It In. When We Pass Out 500 We Get At Least 30 Calls And About 25 Usually Sign For Service.

    Flyers Totally Rock. Magnetic Signs On Truck Doors, Business Cards In Places Of Business (ie. Restaurants By The Cashier) Buy A Card Holder And Put Cards In We Got Several Calls That Way As Well.
  3. J Hisch

    J Hisch LawnSite Senior Member
    Posts: 952

    Everything is effective, you must do everything. Period. Far too often LCo think putting out a few flyers and they should be booked. Referral Based marketing is most effective and cheapest.
  4. Az Gardener

    Az Gardener LawnSite Gold Member
    Posts: 3,899

    Networking I have found to be the best form of advertising. I am referred by designers, architects, other clients and even the nurseries and irrigation houses, I have even had other contractors send me work.
  5. Freddy_Kruger

    Freddy_Kruger LawnSite Bronze Member
    Posts: 1,064

    I would never do the "door to Door salesman" thing you mentioned but... if you were a good salesman it would work.
  6. Evergreenpros

    Evergreenpros LawnSite Bronze Member
    Posts: 1,155

    If I were to go door to door I'd go to homes that had nice yards not bad yards. People who have poor condition properties don't put much value in the benefits of having a nice yard. In other words it's highly unlikely they will pay much if anything at all for a person to care for their yard.
  7. Freddy_Kruger

    Freddy_Kruger LawnSite Bronze Member
    Posts: 1,064

    People that are willing to pay for maintenience might be hard to find them home. But I agree to a degree.

    I usually just blanket an area I'm not too fussy about customers as long as they treat me well. Mind you lawn care is a different animal than window cleaning.
  8. Mad_Russian776

    Mad_Russian776 LawnSite Member
    Posts: 41

    So far this season I've distributed 1400 fliers, more to go out soon. I have done this by placing them in the newspaper mailboxes, but have not had the response I anticipated. Three calls, two of the three signed up for weekly cutting and the third is still considering.

    Based on what others say their response rate is, I'm lacking. I'm not sure why. I'm confident the flier isn't a problem, I modified one of team gopher's templates. What do you all think? Any ideas "outside the box"?
  9. mak2

    mak2 LawnSite Senior Member
    Posts: 380

    I think one steady customer in 300 or 400 fliers is excellent. You might be thinking responses. It is all numbers, I average one per 300-400, sometimes I get a lot of calls the night I pass them out, sometimes I never get a call from an area. It is cheap, effective advertising and you can screen the people you advertise to. I skip lawns I dont want to mow.:hammerhead:
  10. JT1304

    JT1304 LawnSite Member
    Posts: 97

    the door to door works well. Last week, a house I do in an affluent neighboor for a realtor was sold. While I waited for the yay or nay as to cut it , I walked over to the neighbor's and introduced myself. The wife was outside planting flowers and the husband struggling w/ a new walk behind edger. Igot the edger cranked and I got a contract on the yard. I also got his rental properties too. Lucky shot i guess, he also had a NEW john deere, with tags still on it, in the garage. Oh yeah, these are $$Million+$$ houses. Money to burn.:cool2: :drinkup: :dancing:

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