I'm going to give the Yellow pages a shot. I'll have 2 full color spots that are a little shorter and wider than a business card. (1) in landscaping contractor (1) in lawn maintenance (1) text only (in my own heading) under landscape curbing. What are some things to keep in mind when putting together the content for these spots? It's not a whole lot of room but it will stand out some since most others trade no color or 1 color for a little larger spot or just go with a bold listing. What kind of things make people start dialing when they get to an ad? I'm thinking that a lot of stuff that pertains to flyers won't apply here because with a flyer, you have to give them a reason to call. With a YP ad, they already have a reason to call, you just have to make sure your'e one of the ones that gets called. I'd like to weed out the lowball callers.... so I'm not burning any space on "affordability"