Email billing only

Discussion in 'Business Operations' started by tiedeman, Mar 6, 2005.

  1. DFW Area Landscaper

    DFW Area Landscaper LawnSite Silver Member
    from DFW, TX
    Posts: 2,116

    For me, I think comes down to the demographics of my area. Remember, I have a terrible problem with churn. My customers are typically in their 30's or 40's and they are always calling to let us know they've decided to start doing it themselves. Anyone in their 30's or 40's who doesn't have access to e-mail is just plain odd. With the older people and folks who are unable to do it themselves, my churn is extremely low. But that is where I am running into customers who require snail mail.

    Having said that, I would gladly trade positions with you guys. If I didn't have to constantly spend money advertising to replace my churn, I'd be happy to send out snail mail bills. The really old people aren't gonna be able to access a statement sent via e-mail, at least, not for the most part.

    Later,
    DFW Area Landscaper
     
  2. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    yup, I know exactly what you mean
     
  3. crawdad

    crawdad LawnSite Bronze Member
    Posts: 1,939

    The funny thing about the "bang on the door" types, they don't write the check until you bang on the door. Five or ten minutes, it takes one old gal. Even though you've been mowing for as long as an hour. What's up with that?
    Maybe I should bang on the door when I first arrive, and they can write while I mow.
    Crawdad
     
  4. GrassMasterNC

    GrassMasterNC LawnSite Member
    Posts: 119

    I haven't looked into this option very aggressively....I guess you just attach an invoice for the month or week or whatever and send it? Okay, but how do you let them pay by credit card securely? Or do they just print out the invoice and mail you a check?

    Matt
     
  5. wrtenterprises

    wrtenterprises LawnSite Senior Member
    Posts: 310

    I been using this method for (2) years now. Currently about 75% of my base is on-board. The only problem I have encountered is allot of late payment. It's very easy to forget to print the invoice, or for it to mistakenly go to the trash folder.

    I love it for not only the time savings but also much less postage....
     
  6. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    I am really surprised at the people that do offer, how high the % of customers actually use it. I wish that I could get mine up that high. That is why one of the reasons I was thinking about making it mandatory
     
  7. DFW Area Landscaper

    DFW Area Landscaper LawnSite Silver Member
    from DFW, TX
    Posts: 2,116

    Tiedeman,

    I wouldn't try making it mandatory on existing customers. I think you'd lose a few if you tried to force that. But with new customers, I don't think you'd have a problem.

    Later,
    DFW Area Landscaper
     
  8. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    I think that I am going to try a mass campaign to current customers this spring and basically give them an instant credit if they sign up for it. I won't make it mandatory though That instant current will pay off in the long run by saving office supplies.
     
  9. DFW Area Landscaper

    DFW Area Landscaper LawnSite Silver Member
    from DFW, TX
    Posts: 2,116

    Tiedeman,

    Yes. Offer a small incentive if they agree to e-mail statements. I'd guess about half of my old customers have taken e-mail statements. I've only got 37 left on snail mail as of now. Two have just switched to e-mail in the last two days.

    Later,
    DFW Area Landscaper
     
  10. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    this is something that I am going to shoot for
     

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