EP Henry Co-Op Program

Discussion in 'Hardscaping' started by cgland, Feb 26, 2006.

  1. cgland

    cgland LawnSite Bronze Member
    Posts: 1,929

    Well I had our first EP Henry newspaper ad approved for 50% co-op. It was a tad difficult to please the ad agency in charge of it, but here it is. What do you think?

    Chris
     
  2. Drafto

    Drafto LawnSite Senior Member
    Posts: 442

    The ad agency for EP Henry that oversees it, of the agency that created your ad? EP Henry is almost as large as your name, that is only thing I don't like. It looks good Chris, what is the cost to you? Is that a full page?

    Dan
     
  3. cgland

    cgland LawnSite Bronze Member
    Posts: 1,929

    The newspaper designed it and the ad agency just approves it and tells you what to put where and how big it must be. The EP Henry logo must be as large as your own logo and be prominantly displayed. In another version I had The EP logo screened in the background of the services list. It looked cool, but they nixed it because it was too difficult to see.

    Chris
     
  4. Drafto

    Drafto LawnSite Senior Member
    Posts: 442

    I like the theory behind the co-op program. I don't like the fact that they make you have the logo as large as yours. But if they are paying half I guess I will take what they give me. I am in the process of becoming EPAI, I have been putting it off but I know it won't hurt.

    Dan
     
  5. Edgewater

    Edgewater LawnSite Senior Member
    Posts: 457

    looks sharp Chris:clapping:


    Adam
     
  6. chesie

    chesie LawnSite Member
    Posts: 80

    I think the EPH Logo being as big as Chris' logo could be very advantageous. He will get the name recognition behind EPH even if the possible client has never heard of him or seen his logo. Great looking ad!
     

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