First things first i am 100% "Newbie" i know all you "old heads" that have had too much sun and gas fumes hang out on here, and blast rookies. I just want you to know i'm not here for that crap, respect me, and i'll respect you. I am a firefighter by trade, but need something for my off days. I love the outdoors and machinery so why not the green industry. My goal for my first year is 15 residential in a target suburb connected to Boston. I have done a little market research, and will be sending postcards to homeowners, married couples, people over 55 years old. If i get any calls back i need to estimate the job based on my works worth, and my operating costs keeping the price low enough to get hired. My book says to use this equation: Estimated cost of labor + $25 per hour (books rate not my rate) = Price per week. So $12 per hour plus $20 my rate = $32 a week. This is based off of 10,000 Square feet that will take 1 hour. Does anyone have any other suggestions on how to do this? What about fall cleanups as it is more labor intensive? So far this has been the most intimidating portion of starting this business. Constructive help is encouraged.