So here is an update. I ended up mailing out 21k. I got about 60 calls and of those I closed about 20 new full maintenance clients. Now I know I was def not the cheapest contractor as potential clients told me so. The 21k went out over a 4 day period and I only sent it to all houses 1 time. Many people said they recognized the name cause they see my truck and trailer which are both lettered up.