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Every Door Direct Mail ???

Discussion in 'Business Operations' started by metro36, Feb 20, 2012.

  1. xclusive

    xclusive LawnSite Bronze Member
    Posts: 1,052

    So here is an update. I ended up mailing out 21k. I got about 60 calls and of those I closed about 20 new full maintenance clients. Now I know I was def not the cheapest contractor as potential clients told me so. The 21k went out over a 4 day period and I only sent it to all houses 1 time. Many people said they recognized the name cause they see my truck and trailer which are both lettered up.
     
  2. Bunton Guy

    Bunton Guy LawnSite Bronze Member
    Posts: 1,743

    Im getting ready to do the same thing. How do you go about isolating a carrier route to utilize the post cards the best? Where I service there is a lot of appartment complexes...I would hate to gobble up thousands of post cards with useless appartments.
     
  3. willretire@40

    willretire@40 LawnSite Bronze Member
    from VA
    Posts: 1,387

    Do you have anymore updates?
     
  4. ryde307

    ryde307 LawnSite Senior Member
    Posts: 540

    Has anyone used this for something besides mowing? also interested in more updates
     
  5. RSK Property Maintenance

    RSK Property Maintenance LawnSite Bronze Member
    Posts: 1,484

    yes i used it for all of my services, I sent out 2300 flyers and i landed a decent little tree job for 2200 which took about 6hrs on the job, and before that, a few houses down it landed me a larger shrub pruning and mulching job, which was over 3,200 the pruning and mulching job will hopefully be a repeat customer, as he was very happy with how everything came out but time will tell. i also got a weekly mowing customer, which i will most likely do a fall clean up for this year and, a spring clean up next year, they should be a long term customer, so that makes it worth while, probably use me for plowing too.
     
  6. ryde307

    ryde307 LawnSite Senior Member
    Posts: 540

    Good info.
    Also wondering more about irrigation services.
    Fert and other more specific items. Instead of here is our company we do all of this wondering if a more focused ad would help results.
     
  7. grandview (2006)

    grandview (2006) LawnSite Gold Member
    Posts: 3,466

    I did the EDDM in the spring and picked up some work and I will do it again the spring. If your doing a fert and squirt now and mid winter might be helpful because a lot of companies start to send out the renewal so you need to get out too.
     
  8. jequigle

    jequigle LawnSite Member
    Posts: 236

    So is EDDM worth the money or do you think you'd get a better response with buying a mailing list more personalized? I am looking to send out 5,000 EDDM and was hoping to get at least a 1% back from them.
     
  9. grandview (2006)

    grandview (2006) LawnSite Gold Member
    Posts: 3,466

    It was worth it to me. Timing is the important part of it.
     
  10. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Posts: 10,742

    I plan to give eddm a try ths spring to break into a new city tht is 45mins away that im moving too at the end of next year.
    Posted via Mobile Device
     

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