Every door direct mail

Discussion in 'Business Operations' started by grandview (2006), Mar 24, 2012.

  1. grandview (2006)

    grandview (2006) LawnSite Gold Member
    Posts: 3,466

    Going to try out the Postal Service mailing program. Sign up is free and then you choose the area you want your stuff sent to. I'm having 5,000 post cards made up and then I pick out a zip code ,it then shows a map of the area ,you then click on a mail route and it shows every street it will be mailed to. Post cards have to be bigger the 6x6 and cost is less then 15 cents to mail.

    https://www.usps.com/business/every-door-direct-mail.htm
     
  2. flydelsolsi

    flydelsolsi LawnSite Member
    from SE PA
    Posts: 71

    I work at a printing company, and my job is to actually process this mail on a daily basis. If anyone has questions I can help out. I think it is a fantastic tool. A lot of lawn companies are taking advantage of this. If I may ask grandview, what company do you have printing/processing this for you?
     
  3. grandview (2006)

    grandview (2006) LawnSite Gold Member
    Posts: 3,466

    My local printer.5,000 6.5 x something,full color both sides,he's charging me 400.00 for printing and design work and on card stock.
     
  4. flydelsolsi

    flydelsolsi LawnSite Member
    from SE PA
    Posts: 71

    That is not a bad price. They are probably 6.5x9.25. They are a really nice size to mail. Are you doing the prep work and mailing yourself?
     
  5. grandview (2006)

    grandview (2006) LawnSite Gold Member
    Posts: 3,466

    No. I'm just going to give them the route number and he'll sort them and do the paper work and drop them off at the Post Office. I'm sending out 1500 a week. I did a 5k mailing once and got to many calls in that week.
     
  6. newz7151

    newz7151 LawnSite Silver Member
    from Tejas
    Posts: 2,419

    Hey, since you have spoken up here, I have a question. These mailings have to have a certain code in the "stamp" area on them. Do you know if it is acceptable to print this code on a label and apply it to the piece as opposed to it being printed directly on the mailing piece?
     
  7. grandview (2006)

    grandview (2006) LawnSite Gold Member
    Posts: 3,466

    This is all you need for address and permit

    [​IMG]
     
  8. flydelsolsi

    flydelsolsi LawnSite Member
    from SE PA
    Posts: 71

    If you already have the pieces printed, I am sure you could have a local printer inkjet it on for a reasonable price. Perhaps you could even get a stamper made online and stamp the pieces yourself. However, for a question like yours they best thing you could do is go to your local post office and ask what they would accept. Each post office is like its own little kingdom in the government beaucracy, and what each post office will accept is different than the next. Sometimes you can get a one time letter of exception to get by on.
     
  9. NoLawnNoProblem

    NoLawnNoProblem LawnSite Member
    Posts: 3

    If your gonna mail make sure you know what areas you want to hit first. the every door program is good but make sure you dont hit a bunch of apartments. pick out the routes on the map so you know which mailboxes get hit. we used http://eddm.taradel.com because you can see the areas on the map and click on them. also look at the free lawncare postcards in the templates, got a good one in there. worked for my cousin and we doin it now.
     
  10. highlander316

    highlander316 LawnSite Senior Member
    Posts: 332

    so with this program, you are paying for the address and postage? All you need to do is provide your postcards?
     

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