unreal, we set out 500 fliers in an upscale area. got 5 calls the first day, i was like this is great. gave them prices on full service, all of them. they were all around 6000 sq. feet. (turf) cuts were $30-35, fert programs $around $400 each. i was shocked when they all said way too high! most guys in the area are cutting for $20-$25, and charging per app at $40 ea. unbelievable. big companies too, ive seen them, $35, 000 dump trucks etc. also talked to a guy today . said he was charging $25 average, but had to lower it to $22 to compete. im really starting to think this business is just a minimum wage job, accept or move on. man, how discouraging.