You've got it figured out. If Exmark and Exmark's distributor have to get a cut, that equals less profit for the dealer. I have no doubt what EJK2352 wrote is true. The problem is, if you can't sell me a Silver Streak cheaper than Exmark something is wrong. I see no benefit to me in that scenario It seems there are a lot more Rotary dealers around here and the prices vary widely from shop to shop. Silver Streak dealers are hard to come by here.