http://www.cybcon.com/~jimlewis/GoodFlyer.jpg Just FYI, This is an EXCELLENT example of a flyer. Of course we don't always choose to include pictures and full color for price reasons. But this is what we should all strive for. They've done an outstanding job of including almost everything needed for a great flyer. Note some of the items they included: 1) Picture of co. trucks and men in uniforms. Implies they are professional, clean cut, etc. as well as reminds you of their brand image. 2) Excellent use of coupon! They even include an expiration date. 3) Phone number in large print and in several places, including the coupon. 4) Not too busy. Has all the info you need but not too much text. 5) Included Visa / MC Logo. If you take them, you should always include this. 6) Full color print and text. 7) Additional "First 10 people get $10 off" coupon to encourage REALLY quick response.