Hey everyone, I was previously an owner in a general contracting/ home maintenance/improvement business for the last 5 years and thinking about opening up a new very specialized company. A niche business which focuses almost entirely on re-sods, sodding, and for those who which to pursue the seeding avenue cater to them as well. (Although this will likely be in the less than 10-15% of business or contracts) As I discovered from reading some posts for a couple hrs yesterday you people like details so here's the situation.... For the experienced, novice and maybe even beginner landscapers who take on sodding job they are likely aware (assuming priced correctly) there are fantastic gross margins involved with sodding/ re-soding. I live in fairly heavily populated city about a million however plan to cater to the west end (probably a population of a couple hundred thousand). Now given everybody and there dog are landscapers but I have a strong marketing/advertising background, a decent amount of contacts within the industry (companies growing sod), realators, and some media contacts. Without really marketing sodding at all in the past with the old company we would do between 15-25 sodding jobs during the season (4 months) at the time. Now, I think I could increase this tremendously maybe 50-75 contracts in our first season and really focus on this niche business. I like the idea of this company for three major reasons, Firstly, like I said the gross margins are fantastic. Secondly, sodding is a tremendously easy service to provide, meaning is hard to **** up when proper steps and the fundamental are practiced. And thirdly its instantly gratifying to customers. (A bonus: its a rewarding and satisfying business to take customers shoddy dead lawn from when they leave from work and come home to wonderfully green grass.) Our main focus would be on residential re-sods but we would also go after new residential builders, small-med commercial and residential and potential small-med government contracts. (Some mulching, planting and/or toping up gardens beds could be added for a value added service to customers but our bread and butter would be in the sod) I would really appreciate everyone's educated thoughts on this potential niche business ps. I live in canada and it gets cold so maybe this has to do with homeowners having to invest in there lawn every 4-5 years or so, and likely also from poor and inconsistent lawn maintenance. Thanks in advance!!!