Quoted a fertilization package last week with a senior citizen. This lady was excited to get the information and agreed that 8 applications of N through the year was too excessive. Our program consists of 5 aplications with a preventive insecticide for a total of 6. The company that was doing it is a National Co similar to some guys name. She contacts them and says that she is switching they ask why and she explains the situation. The immediately say that they can drop 2 of the applications only aerate in the spring rather than spring and fall and also give a 5% seniors discount. The lady calls me up to explain this and says she is staying with the other company. They went overboard for 10 years with her and now give her whats needed only when prompted. I guess I don't understand the mentality. Why stay with a company that's taken you to the cleaners for 10 years even after they admit you've been taken to the cleaners. This is why I do not market directly to seniors. She was a referral from a customer that came with us 5 years ago. Anyone with similar experiences?