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Face Book

Discussion in 'Digital Marketing' started by ArizPestWeed, Feb 17, 2013.

  1. ArizPestWeed

    ArizPestWeed LawnSite Bronze Member
    Posts: 1,457

    Anyone getting any business from FaceBook ??????



    I am having problems getting mine set up and looking right .
    May have to hire some one to do this for me , hate the idea of jobbing it out .

    I have had offers of $300 a month to maintain it monthly .
     
  2. richardcog

    richardcog LawnSite Member
    Posts: 118

    For Facebook no way maybe 50.00
     
  3. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,391

    I don't think you'll find too many on here that generate new leads and business from FB, but it is a good enough component for brand building, extension, and community recognition. That $300/month is better served going towards either Facebook Ads, Google Adwords, and investment in your web site. So few people actually see your status updates (14-16%) that it should probably be a part of your marketing mix, but not a heavy focus of time and budget.

    Going by your Lawnsite name, if you're in the Pest & Weed Control business, is that something that is marketable/shareable, which is what have to rely on with Facebook. Probably not to any great extent.
     
  4. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,391

    What's this figure based on? If I were to call your business and ask you to maintain my property for $50/week, what's the first thing you would tell or ask me?
     
  5. PaperCutter

    PaperCutter LawnSite Bronze Member
    Posts: 1,938

    Dude. For $300/month I will maintain your FB page AND send you a bottle of wine each month. A nice one, too. Cork and everything.

    Where are you struggling to make it look right? It's facebook, they don't give you options. It's either off or it's on. Post a link?
     
  6. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,391

    Virginia is producing some nice reds, so this could be a good deal. :)
     
  7. PaperCutter

    PaperCutter LawnSite Bronze Member
    Posts: 1,938

    As a matter of fact they are! Two wineries as clients so far so I get barrel tastings. It's pretty awesome.

    I've heard Ohio's coming along too. One of my friends in Cleveland does social media and promotions for Ohio wineries, and she's always preaching the gospel of Ohio wine.
     
  8. ArizPestWeed

    ArizPestWeed LawnSite Bronze Member
    Posts: 1,457

  9. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,391

    Create your FB Page with these dimensions in mind:

    Cover Image (aka the banner image): 851px X 315px
    Profile Image: 160px X 160px

    So you'll want to open up your image editor, create files that are each of these dimensions, and work your art in from there. One of the most common mistakes I see people make is in letting FB jam or stretch their logo/art/pictures into either of those spaces.
     
  10. PaperCutter

    PaperCutter LawnSite Bronze Member
    Posts: 1,938

    You're in Cottonwood? Shoot, I'd do your page in exchange for a place to stay once a year! When I lived in Phoenix we used to vacation around Prescott or Sedona every year when the valley got to be too much. Love it up there.

    I agree w/ tony on the images. There's no point in duplicating your logo in the cover image; 851x315 is a lot of real estate to surrender for that. Instead come up with something that has a little more pop. If you have a lettered truck, maybe the truck with some of the awesome open desert behind it?

    And obviously you need content. Photos are great (ie, pest pictures, maybe damage caused by pests, equipment you use, whatever) as are links to useful articles. The page just needs to look lived in.
     

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