Chris Heiler (landscape industry consultant) linked to this on FB: https://www.facebook.com/business/news/What-Increased-Content-Sharing-Means-for-Businesses Sounds like a given that they're going to be pushing businesses more and more to a pay to play model, especially given this statement from the article: "Because the content in News Feed is always changing, and were seeing more people sharing more content, Pages will likely see changes in distribution. For many Pages, this includes a decline in organic reach. " Anyone else seeing this already? Used to be I'd reach about 25-30% of fans with my posts, now that magic 16% is actually a pretty decent day. I think it's going to make a lot of SMBs rethink their Facebook strategies.