Facebook Marketing success?

Discussion in 'Business Operations' started by sticklelm, Jan 23, 2013.

  1. sticklelm

    sticklelm LawnSite Senior Member
    Posts: 336

    Anybody using facebooks sponsor marketing to draw potential customers or likes to their page and have success? If so please share your thoughts and past experiences with us!
     
  2. Moose's Mowing

    Moose's Mowing LawnSite Senior Member
    Posts: 453

    I did one last year. I got ZERO calls from it. It reaches far less people than you might think, most of who don't own a house anyhow. The more I thought of it, the more I realized I was advertising to high school age kids more than likely, even with the filters set. It is cheap though. I think it was pay per click
     
  3. branchoutshrub

    branchoutshrub LawnSite Member
    Posts: 118

    We never advertise on Facebook. I've always heard that it doesn't work very well.
     
  4. Rick Grantham

    Rick Grantham LawnSite Member
    Posts: 23

    Advertising on Facebook is INTERRUPTION marketing. People are trying to enjoy pictures and catching up with their family/friends. To be successful there, you need to be highly entertaining/engaging. The landscaping industry isn't particularly well suited for that medium.

    Rick
     
  5. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,060

    Facebook is about engagement. Even the companies and brands that use it well are not trying to get new customers from it. If you advertise you can get new followers- but then what? People don't go on Facebook to find a landscaper. Maybe someday they will, but not now.
    Posted via Mobile Device
     

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