Fall Marketing/Advertising

Discussion in 'Business Operations' started by HHlandscaping, Oct 15, 2013.

  1. HHlandscaping

    HHlandscaping LawnSite Member
    Posts: 173

    I was just wondering what you guys do in the fall for Advertising and Marketing

    I just bought a tow behind leaf vac so I am trying to get a few more Clean ups

    Than I did last year.

    I plan on sending out a fall eddm flyer as of now .
     
  2. TTS

    TTS LawnSite Senior Member
    Posts: 615

    Sounds like you just bought a home run hitter, get that thing lettered up and make sure the whole set up is clean and easy to identify and go drive it around. A vast majority of people can figure out what a leaf loader is and what it does just by seeing it. Get it out there and get them to see it and they will begin to associate you with the fall task they dread the most. If properly applied I bet you could land more jobs from people seeing the setup than with an EDDM campaign.
     
  3. recycledsole

    recycledsole LawnSite Gold Member
    from MD
    Posts: 3,231

    If you can pass out the flyers by hand (or your employees) there is a higher ROI on that than EDDM. Plus the flyers cost less. If the houses are real far apart, or gated, than doing EDDM makes sense.
    Good luck
     

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