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Fax Marketing

Discussion in 'Business Operations' started by ParksLandscaping, Jan 1, 2003.

  1. Sean Adams

    Sean Adams LawnSite Gold Member
    Posts: 3,597

    Commercial is always a more involved process for us. Phone calls, personal introductions, site visits, faxes, e-mails, gifts.... you name it, and we are able to find a nonevasive, tactful way to approach companies. Developing a good rapport with the reception staff works wonders....

    Since we have spoken to them (reception staff) several times before the company is chosen to provide service, we call, thank them for helping us, giving us info, etc... and ask them their favorite pizza place, what they want, and when they want it.

    And it is sent, exactly what they want on the day they want it - compliments of us. This really makes an impact.
  2. Acorn

    Acorn LawnSite Member
    Posts: 110

    I've done it before with potential commercial customers. worked great. If it pisses them off, I figure it's the secretary that throws it away. Anyway, had about a 50% positive call return on this method
  3. bob

    bob LawnSite Platinum Member
    from DE
    Posts: 4,254

    Sending a fax is like calling them on the phone ,when the sit down for dinner. I wouldn't do it.

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