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Feedback on my flier!

Discussion in 'Landscape Architecture and Design' started by GROPROS_04, May 29, 2004.

  1. GROPROS_04

    GROPROS_04 LawnSite Member
    from Omaha
    Posts: 13

    New flier I just started putting out. It is mid season should I change it or leave it alone? I also printed the flier in black and white because of cost issues. Any feedback would be helpful. Its off center because of the way it scanned!
  2. GROPROS_04

    GROPROS_04 LawnSite Member
    from Omaha
    Posts: 13

    Forgot the file!

  3. wonderwoman

    wonderwoman LawnSite Member
    Posts: 13

    hey thats pretty neat
  4. o-so-n-so

    o-so-n-so LawnSite Bronze Member
    from Alabama
    Posts: 1,218

    I think you need to rethink the whole thing.

    A flier should offer a special, a discount to a specific service. You want to generate business with a flier.

    Have you some nice tri fold color brochures made with photos. In this brochure you want to be informative. List all your services and some photos of your work. Quotes from some of your customers and so on. Inform the potential customer.

    Brochure to inform, insert a flier for a special offer on a service. If you wanted to promote clean ups, you might offer a free dump fee within a certain radius.
  5. googleplex

    googleplex LawnSite Member
    Posts: 82


    I would use colored paper. It only costs an extra 1/2 cent (from my printer at least)
    I think colored is more eye-catching - and people have to read the flier before they'll call you.
  6. D Felix

    D Felix LawnSite Bronze Member
    Posts: 1,898

    I don't understand why you think you need to list all of your services. If people aren't smart enough to figure out that "Landscape Design, Installation, and Maintenance" includes everything that you said above, then I probably don't want to work for them.

    Seems as if everyone around here has a list of services, I still can't understand it. What happens if someone wants you to (this may or may not fit, but it's all I can think of this early) remove a bunch of shrubs for them and re-seed with grass? They don't see "Shrub Removal" listed, nor do they see "Lawn seeding" in that list of services. That sets off a bell in their mind saying you don't do that kind of work. Hmmmm, then they don't call you. See what I'm getting at?

    I'm not trying to beat up on you, just trying to understand why people feel the need to list a long, long list of services that most likely won't get read anyway. Trust me, I've seen some longer than that.

    Just put "Landscape Design, Installation and Maintenance" and put some sort of special offer on it.

  7. The C Man

    The C Man LawnSite Senior Member
    from Ohio
    Posts: 527

    I've used the phrase "yard and outdoor services" to try to cover the range of things I do.
  8. GROPROS_04

    GROPROS_04 LawnSite Member
    from Omaha
    Posts: 13

    Thanks for the feedback on the flier. Per your advice I think that I am going to change it up alittle but. I got 500 of those fliers printed so I am going to pass themout still just for the sake of people seeing my company name! And then hit the area again with what you all suggested. thanks
  9. Ice_Gargoylle

    Ice_Gargoylle LawnSite Member
    from indiana
    Posts: 60

    GRO PRO, its a good idea to use a different font for your business name. its helps it stand out better.

    remember when designing anything- the readers eye goes from topleft to bottom right, so plan accordingly.
  10. GROPROS_04

    GROPROS_04 LawnSite Member
    from Omaha
    Posts: 13

    Thats the info that I need Ice does anyone know of a website that is informative about techniqes in advertising!

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