The references page is going to contain pictures of past jobs and snippets of customer testimonials. The tools page is still in the thought process. Trying to come up with a way to give potential customers quotes over the web, real time. Basically they enter basic info and the site spits out a quote. Obviously not all jobs can be quoted in this fashion, but I believe some can be. I'll post again when the site is finished. Thanks for all the feedback thus far.