Fire fighters, thank you for the work you do. My brother-in-law is a fire fighter. I think the issue that some people might have with off duty fire fighters mowing is the part-time mowing appearance. Those that only mow, fert, install etc. cannot really go find another part time gig to make ends meet like yall. The only "extra jobs" we can go find are in the winter time. The properties that off duty fire fighters, and "after regular job" other guys mow, could be available to full time companies. I for one started off mowing part time after my work at a golf course.I did that until I had enough customers and income to go full time and grow my mowing business. Now for the ethical part. When advertising, PLEASE do not advertise as an off duty fire fighter. In my opinion, that plays on some peoples emotions and would steer them to you and not "XYZ Lawn Company". Again, IMO, there are some actual businesses that are named "God's Lawn Company" and other variations which are not ethical ways to attract business. Just do it on a level businesss playing field. ffemtmcd, you are absolutely correct. This is America right?? We have the right to start a business just like the next guy, to improve our standard of living and provide a service?? Just curious.