To each his own. Quick price quotes are not what people on this side of the industry want to give. If people tell me they're going by price only, I'm not winning that battle. I also don't sell programs either, so just sending out a contract on an estimate from goilawn isn't the best practice for me. This would work fine for a standard lawn care company. I'm trying to educate the customer, not just give them a price. I had a call like the OP's a few weeks ago. I told the woman that I would measure when the snow melted, and I did. She wasn't happy, but she didn't know square footage so I couldn't even ballpark a price. I agree with most of the responses. I wouldn't want that customer either.