I have been a lurker on this site for around 6 months now. I have spent countless hours on this site and learn something new every day. Thanks to the guys who make it happen. I have learned a lot by listening to you guys (and ladies). I think that is a great resource for information on this industry. There are so many different views and opinions on how to operate and I am finding that I can learn a little something from each opinion and then form my own. A little about me: I have a POS job. I make 55K. I have been with the company for 11 years. I am an Asst. Manager for a building supply company. This is a very demanding and stressful job. My store does 600K/mo. and we run wide @ss open. My max potential at this company is 80-100K. The problem is that I can't stand my job. I do not believe in their policies and the way that they conduct business. There is absolutely no accountability or structure. I do not know how they are profitable. Upper management doesn't want to hear about any problems or changes. They like things the way they are and will threaten your job if you create waves. Sure I could climb that ladder and play the game but I honestly don't think that my future is with this company. There is no satisfaction at the end of the day. This brings me to the "Green Industry". I live in an extremely prosperous part of North Georgia. Everybody pays to have things done for them around here. Good for me. I am not entering this profession completely blind. I did some hardscaping and landscaping when I was younger. I also have a best friend who owns a popular "Fert & Squirt" in the area. He is not only a best friend but he is an excellent resource for knowledge and customers. He is finding that his customers want full service and he cannot (and does not want to) provide that. He makes plenty of money with Chem.s. This is where I come in. He turns me onto the work and in return, I service his lawn. He has been asking me to do this for years but I have not had the marbles to take the plunge until recently. I have witnessed 2 different LCOs start from his referrals. I see this as a huge opportunity to try my hand in something new. I do have somewhat of a passion for the industry and look forward to this venture. So thats about it. I am going to do this the right way. I have my business license. I have 1M in Liability. I will be incorporated by March. I just got QBooks. I have an accountant. I have cards, invoices, contracts, and eval sheets. I have scraped enough money to buy some decent equipment. I have built a small customer base and I am starting to get a feel for the profession. I will continue to learn as much as possible about the industry. And, most importantly, I have a wonderful wife who makes good money and is being very supportive of my decision. Short term goal... 40-50 accts. Enough to supplement current income. Long term goal... Build a reputable business, provide great customer service, and turn enough profit to provide a comfortable living for my family. I know that I will not be the richest man but hopefully I can earn a decent living and end each day feeling accomplished. If you are still listening, thanks. You must be bored!