I have heard this mentioned before and we have seen them here on lawnsite. Flashy glossy flyers, post cards and doorhangers and such with stock pictures of lawns we have never serviced. I don't intend to be critical but the first thing I think of when I see these is the flashy stuff by the big national companies we all know. Don't take this the wrong way but I intend on using some of those for some of my services just to see what happens. I have to admit if I wasn't able to take care of my own lawn I would probably throw those away. I would want a more down the earth flyer. More of a home cooked meal approach. Tell me why your service or services are better than the other guys flyer that I got last week that looks very similar with the nice lawn and catchy logo on it. The other extreme is the ultra basic simple flyer that says Pete's Lawn care on white paper with a simple list of services. Also the term "Insured"..."Licensed & Insured" and finally "Licensed Bonded & Insured" may just scare off many good residential customers and make the customers think you are expensive and you have to pay the higher overhead. When I started in 2007 Rototilling my ads never said Insured or Licensed and Insured. In 2008 when I got insured to the hilt they did. And guess what I got significantly less calls for this service than the prior year. The ads where virtually the same except for licensed & Insured. Maybe it was the economy or the super long winter we had...? Any thoughts?