Fliers-50-100K

Discussion in 'Starting a Lawn Care Business' started by newguy123, Nov 18, 2012.

  1. newguy123

    newguy123 LawnSite Bronze Member
    Posts: 1,094

    In my service area there are two suburbs that I mainly target for my business, along with several other close ones. The two that I mentioned have about 40K houses (not townhomes, etc, but houses.) My goal is to hit these houses once, maybe twice with fliers, dropping them in the newspaper box with prices listed on the fliers. The houses in these suburbs are basically post-stamp lots. Around 8-12k sq ft before improvements. The houses are usually from 2-3K sq ft with a few thousand sq. ft. of landscaping, etc.

    Anyways...my plan is to drum up a lot of business, and if I have to either sub out or just turn down work. My question is, well more of a request for advice on my idea with fliers, etc. I'd like to door hang them but that will cost a lot more than driving around and inserting in newspaper boxes. Marketing claims 1-3 % response rate with maybe half of those as actual confirmed deals. I know this is a loaded thread and a lot could be said on just being able to handle the calls coming in, etc; but I would like as much info. on the flier advice, although I would appreciate any advice.

    Thank you.
     
  2. newguy123

    newguy123 LawnSite Bronze Member
    Posts: 1,094

    Anyone able to comment on this?
     
  3. Aleman

    Aleman LawnSite Member
    Posts: 204

    Ive had good luck putting them in paper boxes. Ive had the best luck when I put the price for their lawn on the flyer.
     
  4. newguy123

    newguy123 LawnSite Bronze Member
    Posts: 1,094

    Aleman,

    Thanks for responding. How many did you put out and what kind of return rate?
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  5. Lazer Cut

    Lazer Cut LawnSite Senior Member
    Posts: 906

    few years ago i sent out post cards vs fliers...

    my post cards were really high dollar looking, very very presentable and cost me a pretty penny too... on the other hand I made a flier on my computer went to kinkos made a few thousand fliers in different colors... made them decent looking but very to the point and not ornate at all... I had more customers respond to my lime green flier than i did my decked out post card... I was very surprised
     
  6. newguy123

    newguy123 LawnSite Bronze Member
    Posts: 1,094

    Lazer Cut,

    That's really interesting. Do you credit that to the straight forward message vs the postcard? What was different in the advertising message?
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  7. Patriot Services

    Patriot Services LawnSite Fanatic
    Posts: 12,533

    Kind of late in the season to pick up new mowing clients. Reality of the returns in this business is far less than 1%. Most paper ends up in the trash as people are inundated with it. I pull 20 a sheets a day of something or another from my mailbox. All goes straight in the trash.
    Posted via Mobile Device
     
  8. Aleman

    Aleman LawnSite Member
    Posts: 204

    "Thanks for responding. How many did you put out and what kind of return rate"

    Ive put out thousands over the years. I think timing is super important. Ive hit neighborhoods just right and had better than 5% call but then I have hit other areas and had 0%.
     
  9. newguy123

    newguy123 LawnSite Bronze Member
    Posts: 1,094

    Yeah you're right...I might not have mentioned this earlier but this will be for next spring.
     
  10. newguy123

    newguy123 LawnSite Bronze Member
    Posts: 1,094

    Yeah I've heard others say timing is everything. I was thinking of a couple weeks before the growing season when most of the snow is melted and birds are chirping and the sun is shining. (Man I could write a book. LOL. Not.)
     

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