fliers/ good idea or bad?

Discussion in 'Lawn Mowing' started by yergus, Aug 23, 2001.

  1. yergus

    yergus LawnSite Member
    Posts: 146

    I was told once by someone that in order to suceed in business you need to talk with someone that has already suceeded. I did. About fliers, and he told me that fliers did not work, that people usually throw away the fliers without ever reading them. Well I did something really stupid, I went against his advice and handed out fliers, door to door, and guess what. BIG SUCCESS!!!!
    I really don't know if it was the fliers that doubled my business or if the customer was just sick of their previous lawn care techniciaans. Plus it got my company name out.
    Does anyone else use fliers, and if you do, how often do you hand them out, and when.
    I found that the best time is the last part of August.
  2. sheppard

    sheppard LawnSite Senior Member
    Posts: 542

    In Tallahassee FL they work very well. Most of the people I talk with tell me they will keep it if the current lawn guy 'drops the ball'. A significant number of people forward them to family members. One key ingredient with passing out fliers is to go to the library and look at the Hill Donnely listing for the streets you passed out fliers on. I copy the streets and call them that night or the next. Works very well. In Tallahassee, most of the people say something like"thanks for following up with me, I'll hold on to this, Do you do fertilizing, if I go with you do you have a mower that will not tear up my lawn?"

  3. dhicks

    dhicks Member
    Posts: 771

    I like 'em. I can target the neighborhoods that I want and have been cost effective.
  4. kutnkru

    kutnkru LawnSite Silver Member
    Posts: 2,662

  5. Mike (MLC)

    Mike (MLC) LawnSite Member
    Posts: 184

    I've heard that some people have not had any luck with fliers. But, for me that is how I got a good portion of my clients. I passed out bunches of fliers and also posted them on telephone poles in neighborhoods. I made them bright and colorful and people really noticed. After a few months I started to notice other lawn care guys were putting signs out, but nothing like mine!!!:p
  6. mdb landscaping

    mdb landscaping LawnSite Silver Member
    Posts: 2,205

    like dhicks said. its great cause you can get into a neighborhood youd like to mow in. i put out fliers this spring in a few nice neighborhoods and i got great success from it. i had people call me two to 4 weeks after i put the flyers out. most people hold on to them.

    MATTHEW LawnSite Senior Member
    from NE OHIO
    Posts: 665

    There is an old saying in the sales world. "SOME WILL,SOME WON'T, SO WHAT". The idea is to get your name out there. You never know who will need your service and who won't. Fliers did well for me, if you think 2% is good. (and it is the average) Everyone knows that name recognition is the key. Get it out there and keep it out there. Repitition.Repitition. Repitition.
    Word of mouth will reap the "best" customers, but takes time.
    Just keep on keepin' on, you will succeed!:blob3:
  8. solaras

    solaras LawnSite Member
    Posts: 55

    Flyers have been a huge success for me as well as very cost effective. $.06 per flyer vs $.32 + envelope + flyer = way too much money for me. Oh yeah, my time is worth nothing until I can turn business away.
  9. RMDoyon

    RMDoyon LawnSite Member
    Posts: 230

    Flyers have been good for me but I pay the newspaper to hand them out.
    I spent $456 on 11,000 inserted flyers and it resulted in over $5000 in annual business.

    I am planning on tripling that this September.

    I will not canvass door-to-door, I am comfortable neither receiving nor distributing in this manner.

  10. cantoo

    cantoo LawnSite Silver Member
    Posts: 2,910

    I have always wanted to pay boy scouts, girl guides, a local soccer teams or someone like that to hand out fliers and see what the response would be. I would think that people would be interested in signing with you if you said that for every yearly contract you get you would donate X dollars to them as a fund raiser. Of course this would work better in a smaller community than the big city but still I think it would work well.

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