Flyer delivery?

Discussion in 'Business Operations' started by morning dew, Feb 13, 2002.

  1. morning dew

    morning dew LawnSite Member
    Posts: 23

    How are you guys getting your flyer's to homes?

    Are you using some sort of mailing list or just walking door to door and putting the flyers in the front door?

    Jesse
     
  2. Heavenly Green

    Heavenly Green LawnSite Member
    Posts: 171

    You got it Door to Door with my 5000. doorknob hangers Im
    starting on the 15th of this month and Ill do A second round in
    mid march through mid april Ive got 40 openings for new accounts
    and hope to be booked by end of april for a total of 80 contracts

    What part of MI are You targeting? If anywhere near me
    Ive got 20 accounts that Im ditching due to consolidating my
    routs to specific subdivisions not for sale just to give to somone
    whos going to take care of them People have helped me start
    so just to return favors "What goes around comes around" My
    golden rule.







    Steve @S&S Heavenly Green Lawns:cool:
     
  3. JimLewis

    JimLewis LawnSite Fanatic
    Posts: 6,835

    Well typically we walk the neighborhoods and place the flyers on doors. This is the least expensive option of all. I get copies made for 2 cents a piece and I can lay about 1000 per day, with two of us. Not including my time, the only out of pocket costs to lay 1000 flyers are $20 for copies and about $80 in labor.

    We are mailing some post cards out this year just as a test. But like I always knew, they are WAY more expensive than door-to-door flyers. I am just trying it out. I recommend the door-to-door method unless you have plenty of money to spend.
     
  4. outrunjason

    outrunjason LawnSite Senior Member
    from dallas
    Posts: 695

    Same here going to walk door to door. I am going to promote my spring clean-up hard on my set of flyers that I will deliver here in the next week. Then In Mid March promote the maintnence end of it. I to am looking to fill 40 more lawns this year.

    I make my walk fun to the houses. Me and my partner walk on each side of the street. We have voice activated headsets and can carry on a conversation while we deliver flyers and we don't have to pay anyone.

    Watch out for the dogs!

    Jason
     
  5. lamblawnscaping

    lamblawnscaping LawnSite Member
    Posts: 165

    Just got 5000 door hangers myself, two color front and back with coupons and a perforated tear off business card at the bottom. They cost alot more than regular fliers (about 10 cents each), but we are targeting more upscale areas this year. In neighborhoods that have long driveways most homes will have a newspaper box by mailbox, so you can just drive around and have a passenger slide them in the box (they fit nicely). Where the driveways aren't too long they go on the doors. We are thinking about getting two of those motorized scooters to pass out the fliers in neighborhoods where alot of walking is required. Last year we used bikes.
     
  6. JimLewis

    JimLewis LawnSite Fanatic
    Posts: 6,835

    Lamb,

    I'd be cautious using the Newspaper boxes for flyers. I did a test marketing on that one time and placed about 500 flyers in newspaper holders and another 500 on doors and I got ZERO calls from the ones in the newspaper boxes and quite a few (like 10 or so) from the ones on the doors. I also found that the ones in the newspaper boxes sat there for ages and / or eventually blew out with the wind. A lot of people don't check those. And a lot of people don't subscribe to the paper, even though they have a box.

    I understand your reasoning. It's a pain walking down the long driveways or up the 2 story stairways to get to the door sometimes. But we always do it these days. I always make sure it gets placed on the door.
     
  7. mikey

    mikey LawnSite Member
    Posts: 81

    hi
    im starting out this spring and im going to target very upscale house areas only like cul-de sacs and those typr of places...i landscaped this past summer and fall and used local classifieds and got a lot of calls(suprisingly)i was asked t do a leaf removal job for an old lady in early 80's she was very nice...at the time i had no clue how to bid (+ i was baggin all the leafs and stuffing them into my ford xplorer)her yard was so filled with leafs that u couldnt see the grass or the sidewalk?So like an idiot i told her i could remove all her leafs for $55?i should have charged $175-225 easy?but i felt bad u know...So now i want people who want good work and dont mind payin...Do u think i can do this with a more upscale cliantel?any advice?

    thanks
     
  8. LawnLad

    LawnLad LawnSite Senior Member
    Posts: 738

    Similar to what Jim is saying... the problem with newspaper boxes beyond the fact that no one checks them is that your competition may not be fair and may take your flyers when they leave their flyer.

    Go to the door, make the extra effort. Other contractors are not going to, they'll stick in the box and yours will be just one of many.

    Whatever you do... just don't put them in teh mail box. You'll get a call quicker than you can say Post Master, warning you of fines if you continue to put non us mail in the post boxes. Technically they're US Govt. Property.
     
  9. lamblawnscaping

    lamblawnscaping LawnSite Member
    Posts: 165

    Thanks Jim and Lawnlad,

    I had not even thought about those aspects of placing the door hangars in the newspaper box. Come to think of it years ago, when I was in high school I placed a bunch of flyers in newspaper boxes and got little to no response. Again, thanks you may have saved me alot of money. Those door hangers are expensive.
     
  10. MATTHEW

    MATTHEW LawnSite Senior Member
    from NE OHIO
    Posts: 665

    I did the door to door thing before and dropped 500-600 in a day of walking.
    Last week, I dropped 250 in 2 hrs.
    I stayed nice and warm in the truck going from mailbox to mailbox.
    Most everyone had a paper there, since it was 8:00 am, so I slid the flyer into the paper.
    Very upscale area. We'll see what happens.
     

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