I was talking on gophers site about flyer ideas and Soupy tossed out an idea. The idea would be to put a title at the top of the flyer stating a monthly price based on 12 month payments. For example, my minimum is $25 a cut, 28 cuts that 700 a year, $58.33 a month for 12 months. So title would read "Weekly Lawn Service Starting at $58 a Month!" Now then of course it would have the "small print" explaining the price is based on 12 month payments for 28 cuts up to XXXX sq ft. Now my thought is, this would be one heck of an attention grabber. If it didn't get people to instantly call inquiring about it, it would at least make them read more into the flyer, thus hopefully allowing them to remember the company name. Anyone ever try this? Whats everyones thoughts on it? I don't think it would so much cause price shoppers to call, just because the price is cheap its really not. We would explain when people call for estimates that the price on the flyer is for up to X sq ft and is 12 monthly payments not 7. Thoughts? btw, anyone that I ran the idea past so far has instantly perked up and said "how are you going to be able to do that? its so cheap?" So it causes people to want to hear the details.