Flyer Tips

Discussion in 'Business Operations' started by rescuedlawn, Nov 5, 2013.

  1. rescuedlawn

    rescuedlawn LawnSite Member
    Posts: 82

    Thanks for being honest. Great marketing tips. As far as the name I started out on the lawns that needed desperate care and attention. I have been leaning towards changing it to cornerstone lawn......that will go good with landscaping as well.
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  2. A. W. Landscapers  Inc.

    A. W. Landscapers Inc. LawnSite Bronze Member
    Posts: 1,287

    Question 1: What will your company be doing?

    Question 2: What will you name your company so that potential clients will be able to immediately associate your name with the work you will be doing?

    When Stewart Wiener started his mowing service he wisely chose the name "Stewart Mowing Service".:laugh:

    GARRETTWOOD LawnSite Senior Member
    Posts: 347

    Get a professional graphic artist, who has done some of these already. EDDM through the postal service works well, you can target areas you wish to work in. Also get copies of real estate transfers and mail higher assessments. You can get at your court house for a fee, works OK.
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  4. Neil in West Jersey

    Neil in West Jersey LawnSite Member
    Posts: 2

    This is my first post here, and if the mods choose to ban me, it may be my last. I stumbled across the site this morning and thought I could offer helpful marketing advice (with no sales pitch), so I registered. I don't own a green company, but many of my clients do. I do own a lawnmower, blower, trimmers, etc, but I don't expect the same results with my landscaping when I do the work myself vs. hiring an expert . Sure it would save me a ton of money, but my property wouldn't look the same.

    The same goes for marketing. There is much more involved in sending out direct mail than meets the eye. It's not just about printing up some pretty postcards and putting a stamp on it and "seeing what happens". It's like me buying a shrub and digging a hole in the ground somewhere in the yard and saying, "let's hope it takes". Sure you may get lucky and the shrub might survive and you might get some calls from your cards, but why leave it to chance?

    Take my advice. Use a marketing service that will help you design the right piece, and help you target the right people at the right time. It may cost you a penny or two more per home, but it may be the difference between your phone ringing, or just tossing hundred dollar bills out the window.
  5. A. W. Landscapers  Inc.

    A. W. Landscapers Inc. LawnSite Bronze Member
    Posts: 1,287

    Good advice.

    Welcome from Fort Worth, Texas.

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