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Flyer with website address only (and my 1st in color)

Discussion in 'Starting a Lawn Care Business' started by mdvaden, Aug 15, 2007.

  1. mdvaden

    mdvaden LawnSite Bronze Member
    Posts: 1,944

    Some research today, leads me toward color flyers rather than door hangers.

    I came up with a version that has no phone and only website address as I mentioned for business cards in yesterday's thread.

    For 10 years, I've done just Black & White flyers and they have worked decent - at least better than paper ads and yellow pages.

    But I think that if I venture into color flyers, coupled with the website, the results should be twice as good.

    Here's a quick version I put together today...


    So far, I've been using a flyer similar in nature to the attachment...

    Attached Files:

  2. stevenf

    stevenf LawnSite Bronze Member
    Posts: 1,612

    are your flyers a regular 4x11" flyers?? and do you pass them out door to door of through the advocate?
  3. fiveoboy01

    fiveoboy01 LawnSite Silver Member
    Posts: 2,988

    Very very nice. I like it.
  4. Grits

    Grits LawnSite Silver Member
    from Florida
    Posts: 2,994

    I think it is a neat idea. The flyer looks good, BUT, I didn't notice the URL at first (this may not be the case with a printed flyer, I had to scroll in order to see the entire flyer), also, the pics look fuzzy. Did you pull them off your site? Maybe a better resolution for the pics? All in all, it's good.
  5. mdvaden

    mdvaden LawnSite Bronze Member
    Posts: 1,944

    The pics will probably look more clear at 100% display, but I just learned something from one printer company that I didn't know.

    The rep said that mine - done on MS Word and coverted to pdf - won't be high enough dots per inch, due to the MS Word doc origin. So it can be more clear.

    They said to use Adobe Illustrator or something similar. So I'll end up making it one more time, or just handing a copy of that file to someone and paying them for about an hour or two to get the file right for me.
  6. Americal Vet

    Americal Vet LawnSite Senior Member
    Posts: 250

    Very, very nice, and the pics are crystal clear on the pdf format I looked at.:drinkup:
  7. GroundForce007

    GroundForce007 LawnSite Member
    from Texas
    Posts: 32

    Looks Good
  8. echeandia

    echeandia LawnSite Bronze Member
    Posts: 1,131

    The text makes it sound like an ad for your website. If this were my brochure I would make it an ad for my company. Just my two cents.
  9. mdvaden

    mdvaden LawnSite Bronze Member
    Posts: 1,944

    That's something that came to mind for me too.

    80% of flyers get tossed out by people who don't hire a service, or don't need one at the time.

    If I can get 30% to use my advice pages and bookmark the site, they can refer my website to friends who need a service, who never got my flyer.

    Marketing to people who don't need me, in addition to people who need me.

    So I still considering the vocabulary. What you mentioned is worth weighing. This version won't go to press for a while, so I'll mess around with the text for weeks, looking at several options.
  10. bahamamills

    bahamamills LawnSite Member
    Posts: 187


    I like the flyer a lot as well as your marketing approach. What are you thinking about as far as distribution how and how far out/distance.

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