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Flyer with website address only (and my 1st in color)

Discussion in 'Starting a Lawn Care Business' started by mdvaden, Aug 15, 2007.

  1. mdvaden

    mdvaden LawnSite Bronze Member
    Posts: 1,944

    With my previous B&W flyers, the most practical was inserting in the local paper like the Beaverton Valley Times, or Lake Oswego Review. Their minimum was 2000 flyers. Circulation around 15,000.

    The demographics showed like a 80% to 90% home ownership for subscribers and near $60,000 average yearly income.

    So it was more appealing than the big Oregonian.

    I'd usually put in 2000 and it cost me about $120 for printing the flyers and inserting. I'd get like one customer per 60 that way (over weeks or a few months). Better results than the display ads in the same paper / full run. Probably because its a full sheet, and they can slide it right out.

    I get about 1 customer per 40 going door to door, but that takes an hour. So the paper speeds things up. But I'll still put them at doors of homes where I like the neighborhood, plus the newspaper inserts.
  2. grandview (2006)

    grandview (2006) LawnSite Gold Member
    Posts: 3,466

    Maybe it's just me, but when I see 60 pages of stuff I might have to go I might just pass. Maybe have it more like check our table of content for what your looking for.
  3. mdvaden

    mdvaden LawnSite Bronze Member
    Posts: 1,944

    Might be you.

    Other people may be the same or different. The other side of the coin would be:

    "Oh... 60 pages of content - great. Sounds better than the other landscape websites with just 5 pages of stuff about themselves. Must be something to this"

    There would be the two ends of the spectrum.

    The table of content phrase could be a good statement to work in though - one way or the other.
  4. Grits

    Grits LawnSite Silver Member
    from Florida
    Posts: 2,994

    You are obviously an intelligent person. I see the overall picture of what you are going for and I think it will convey professionalism to potential clientele. I like your way of thinking (at least on this particular subject). You have managed to think outside the box and this will help separate you from the competition. Job well done!
  5. GroundForce007

    GroundForce007 LawnSite Member
    from Texas
    Posts: 32

    yeah i like your ideas too
  6. mdvaden

    mdvaden LawnSite Bronze Member
    Posts: 1,944

    Got them !!

    5000 color flyer / brochures on #80 gloss paper.


    Came out almost exactly like the doc. & pdf. file posted earlier, except that they outlined the images with a fine burgundy border, and changed the "M. D. Vaden" to burgundy also. Also, the same border around the long narrow green rectangles.

    The photos on the finished ones look marvelous.

    And they wrap bundles of them in plastic - 500 to a bundle.
  7. bahamamills

    bahamamills LawnSite Member
    Posts: 187

    Great job Mario,

    Will you hold them until Spring or send some out now?
  8. mdvaden

    mdvaden LawnSite Bronze Member
    Posts: 1,944

    I want to save most until after we sell our house, but will trickle a few out now.

    If someone happens to make an offer and we end up moving, I'll move them out fast in our new location west side of Portland.

    One reason is that I don't mow lawns and do a lot of pruning, which is a good winter job.

    Then I get calls next spring from flyers of the previous seasons, since people hang on to them.

    I wish our house would sell, so I could start building my new business domain instead of riding on cruise control down here :)
  9. RegalLawnCare.Com

    RegalLawnCare.Com LawnSite Member
    Posts: 106

    Why wouldn't you put your phone number on this as well?
  10. topsites

    topsites LawnSite Fanatic
    Posts: 21,653

    I think you sir, might be considered a professional by definition.
    And yes, that looks real nice.

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