flyers in the winter???

Discussion in 'Business Operations' started by The landscaper, Dec 16, 2005.

  1. The landscaper

    The landscaper LawnSite Senior Member
    Posts: 845

    Does anyone in the north continue passing out flyers through the winter months? I know you wont be getting calls but it may keep your name in the back up peoples minds if they see you name 2,3,even 4 or 5 times before the grass starts growing.

    Also, I'm not talking about a large area...just very concentrated areas I want to expand next year.

    Thanks
     
  2. dsmrolla06

    dsmrolla06 LawnSite Senior Member
    Posts: 305

    I wouldnt send anything to residentials yet... I may just start to annoy them because they keep getting things for mowing... and theres snow on the ground.
     
  3. NaturalImpressionsLawnC

    NaturalImpressionsLawnC LawnSite Member
    Posts: 6

    When ever I have free time and want to keep busy I find a neighborhood and hand out flyers. Right now since it is winter I am handing out flyers for snow plowing, gutter cleaning and and rubbish removal. It keeps my name out there and maybe brings in a little extra work during this offseason. And the one reason I keep doing this is at least I get my exercise.
     
  4. Jpocket

    Jpocket LawnSite Silver Member
    Posts: 2,278

    I wouldn't bother until later, start in February that way your name will be fresh in peoples minds come march and april when you put out the bulk of your flyers.
     
  5. kc2006

    kc2006 LawnSite Silver Member
    Posts: 2,442

    This year I'll start advertising in probably late march/early april. I won't even start mowing until mid to late april. I found that timing is key with advertising around my area. Last year I was too late by 3 weeks and didn't pick up much work at all. Last fall I was too early and got only a call, I ended up having to extend all my ad's another 2 weeks to actually advertise during the working time for cleanups. Then it worked out well.
     
  6. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

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    Hi The landscaper,

    I think it is a great idea especially if you can offer services and specials that can be used at that time.

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  7. Gatewayuser

    Gatewayuser LawnSite Bronze Member
    Posts: 1,734

    I sent 58 special lawn fliers that offer snow plowing too to subdivisions I work in. They were very targeted with hand written envolopes and Christmas stamps, I figured it only costs $40 to make and send them and if I get 1 snow plow job it payed for itself. I will see how it goes and if I get a good response I will send some to another 60 or so homes.
     
  8. Lux Lawn

    Lux Lawn LawnSite Silver Member
    Posts: 2,267

    That sounds like a good idea to me...much better then the normal way of passing out fliers on foot.Who wants to walk through the cold and be out in the cold now.
     
  9. Gatewayuser

    Gatewayuser LawnSite Bronze Member
    Posts: 1,734

    Lux Lawn
    And because the envelope is hand written you have a 100% chance they will open it and it has their name on the envelope instead of postal customer. You will have a 100% chance they will not call you if you don't send anything but a 50/50 chance if you do.
     
  10. Lux Lawn

    Lux Lawn LawnSite Silver Member
    Posts: 2,267

    Any chance of you sharing that with me?
    I agre hand written envelopes work wonders.
     

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