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Flyers or Val-pak

Discussion in 'Business Operations' started by Mike Fronczak, Dec 22, 2003.

  1. Mike Fronczak

    Mike Fronczak LawnSite Senior Member
    Posts: 301

    Which would you use? I can get 10,000 flyers deliverd for $ 600. I can get in val-pak (mailer) for 20,000 for $ 375 first mailing & $ 575 for next three (total of $ 2100.00). Which do you think is better value?
     
  2. randy2625

    randy2625 LawnSite Member
    Posts: 114

    i know some one who did the 10k for 600 and got like 85 calls out of it had to turn alot of it down could not handle it all.so make sure you can handle it all i would think the 10k is the best im trying it next year.
     
  3. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

    Hi Mike,

    Here is a post that you may want to read.

    Val-Pak
     
  4. BravesFan

    BravesFan LawnSite Member
    Posts: 233

    I believe the flyers will totally blow away Valpak.

    Dennis
     
  5. DUSTYCEDAR

    DUSTYCEDAR LawnSite Fanatic
    from PA
    Posts: 5,137

    they can do better on that price 4 the 2nd mailings get them 2 give u the 375 price they will do it
     
  6. alpine692003

    alpine692003 LawnSite Bronze Member
    Posts: 1,502

    Advertising is a numbers game.

    Think about it..

    1000 door hangers = certain numbers of calls
    10,000 door hangers = more certain number of calls
     
  7. impactlandscaping

    impactlandscaping LawnSite Silver Member
    Posts: 2,332

    I agree...I have posted before on this, and I really think everyone keeps the pizza coupons, and trashes the rest.I thought it was a big waste of my money ,IMO. Go for the 10k for 6 bills..<a href='http://www.smileycentral.com/?partner=ZSzeb008' target='_blank'><img src='http://smileys.smileycentral.com/cat/27/27_4_12.gif' border=0></a>
     
  8. JVS

    JVS LawnSite Member
    Posts: 132

    Val pac are the "whores" oif the advertsiing industry - they will NOT excluvisely put one landscaping company in their mailer but up to as many as they can . I would use companiues like Money Mailer whom are more "honest" in how they conduct business values.
     
  9. Strongmd

    Strongmd LawnSite Member
    Posts: 167

    This is true, but you're comparing apples to oranges. A well designed direct mail campaign will always blow away val-pak. You can pick your target better than with Valpak and you're less likely to get lost in the shuffle. If you don't have the time or knowledge to do it yourself, then valpak might be the way to go. I like doing it myself because I can control who it goes to better, with valpak I end up mailing to existing customers, and to some areas I don't even want to be in.
     
  10. BravesFan

    BravesFan LawnSite Member
    Posts: 233

    I agree with Matt,

    You can get your mailing cost down to .12 each through USPS saturation-bulk mail rates. Val Pak is what...like 4 cents each? It's no telling how many are going to apartments or other less than desireable addresses...not to mention that you are one of 50+ advertisers.

    Direct targeted mail using nice, glossy-attention getting postcards is the way to go.

    Dennis
     

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